Rentrak's OnDemand Essentials Announces Nine New Content Provider Subscribers
Posted on: Friday, 20 March 2009, 07:00 CDT
- 4Kids Entertainment, Big Ten Network, ExerciseTV, FX, InDemand Networks, Magnolia Pictures, MGM Impact and Spike TV Add To The On Demand Authority's Roster of Clients -
Rentrak's on demand reach encompasses more than 100 content provider subscription clients with 14.8 billion transactions processed to date from 54 million set top boxes and 28 operators, including all of top 25 operators offering video on demand. The addition of these new customers shows that as more networks continue to expand their offerings the need for aggregated data to help support their advertising initiatives is greater than ever before.
"As Magnolia Pictures expands our VOD offering we need to have the aggregated data that Rentrak provides to ensure that our offerings are meeting our business goals and our consumer demands," said
"Consumers are engaging with on demand content more than ever as the platform continues to deliver double digit growth," said
Rentrak's OnDemand Essentials provides access to the near real time information needed to guide content providers key programming, marketing and promotion decisions, allowing partners to maximize their on demand performance. Content owners have access to reports such as Performance By Title, Title Audience Sharing, Weekly Top Titles and Competitive Performance by Network Category, as well as Network Trending. In addition to OnDemand Essentials, Rentrak is taking the industry one step closer to providing accurate and timely multi-screen measurement with its recently announced Mobile Essentials(TM) system and TV Essentials(TM) service which processes detailed linear television data from ten million set top boxes.
About OnDemand Essentials(R)
OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.
About Rentrak Corporation
Rentrak Corporation, based in
SOURCE Rentrak Corporation
Source: PR Newswire
Related Articles
- IBM and Crossbeam Systems Announce New High Performance Network IPS
- Juniper Networks Expands High-Performance Network Infrastructure With New Family of Ethernet Switches
- GNi Secures Data Center With High-Performance Juniper Networks Firewalls
- Juniper Networks to Demonstrate High-Performance Networking For Research and Education at SC07
- Juniper Networks Showcases High-Performance Network Infrastructure at Interop Las Vegas
- YouSendIt Builds Resilient, High Performance Network With Force10 Networks to Process More Than 30 Terabytes of Data a Day
- Force10 Builds and Secures High Performance Networks With Expanded Portfolio of Infrastructure and Security Solutions
- AOL and Telepictures Launch On-Demand Entertainment News Network on the Web: TMZ.Com
- Agere Systems Announces Money-Saving Software, a Higher-Performance Network Processor, and Multiservice Convergence Demo at SUPERCOMM
- T-Com Selects Lucent Technologies to Further Expand Capacity on Its Optical Transport Network to Meet Increased Data Demand
 |
 |
User Comments (0)
RSS Feeds