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Imagination Technologies Joins with Partners to Present Leading 3D Technology and Tools at Games Developers Conference 2009

Posted on: Friday, 20 March 2009, 10:21 CDT

Imagination, Digital Legends, Firemint, Nokia and Samsung deliver mobile 3D leadership

SAN FRANCISCO, March 20 /PRNewswire/ -- Imagination Technologies, a leading provider of System-on-Chip (SoC) silicon IP, is working with partners including Digital Legends, Firemint, Nokia and Samsung to bring the best in 3D tutorials, demonstrations and devices to Games Developers Conference 2009 (San Francisco, March 23-27).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090320/NY86704)

At GDC Imagination and Digital Legends, creators of the stunning ONE for Nokia N-Gage by Nokia and Kroll for iPhone, are working together to bring real world experience of developing using the POWERVR Insider SDK to GDC attendees. Imagination will present a tutorial on developing mobile-3D games using the POWERVR SDK and Tools. This free session starts with art assets created by Digital Legends and goes on to give a practical, detailed introduction in this leading SDK package for mobile 3D-content development with POWERVR, the de facto standard for mobile-3D.

Tony King-Smith, VP Marketing, Imagination Technologies says: "The combination of Digital Legend's art assets and the expertise of the POWERVR Insider team equal a compelling and instructive insight into deploying 3D assets for mobile games. Our joint presentation with Firemint shows the full benefits of working with our POWERVR Insider ecosystem partners to optimise applications with the POWERVR Insider team. With great devices from Nokia and Samsung on which to run this content, and their ecosystems taking full advantage of our SDK tools and tutorials, we have the 'perfect storm' of mobile 3D at GDC."

In the GDC Mobile programme Imagination and Firemint, winners for 'Excellence in Connectivity' at last month's 5th International Mobile Gaming Awards, will be presenting on 'Optimizing for OpenGL ES 2.0: The foundations of Firemint's Real Racing' (Monday March 23rd at 3pm). The talk will explore programming 3D graphics for OpenGL ES 2.0 games via a case study of design and development of Firemint's award winning Real Racing.

Imagination will be joined at GDC Expo by AAA-title developer IUGO Mobile Entertainment, creators of the Toy Bot Diaries series, Zombie Attack! and Re-Volt, described by Guinness' World Records Gamer's Edition 2009 as the world's "most advanced mobile game." IUGO will be previewing Freeballin' an epic pinball game due to be released soon.

Swedish state of the art game developer Jadestone will also be joining Imagination on its booth at the GDC Expo to demonstrate the latest in its mobile games, including the IMGA Innovation Award-winning Kodo Evolved.

Ari-Pekka Kotanen, Manager, Games Device Software Nokia says: "We are delighted with the support for a wide range of Nokia phones in the POWERVR Insider SDK. Nokia was one of the first to recognise the importance of advanced graphics in mobile devices for a wide range of applications such as gaming, user interfaces and navigation. Our current and future phones with POWERVR technology are examples of Nokia's commitment to leading the industry in graphics for multimedia computing and we can't wait to see what Imagination, Digital Legends (developer of ONE for N-Gage) and Firemint (developer of Mega Monsters for N-Gage) have to show."

Sanj Matharu, Global Relations Manager, Samsung Mobile Innovator says: "Imagination is using the new Samsung Omnia HD as a key demonstration platform at GDC 2009 with brilliant 3D game content from Digital Legends and others. Imagination provides industry leading SDKs, tools and support for devices incorporating POWERVR and we are delighted that they are supporting Samsung handsets with both their SDK and OpenGL ES 2.0 demos."

'Developing Mobile 3D Games Using the POWERVR SDK and Tools' (25th March 2009 at 12pm, room 2012) is sponsored by Imagination Technologies and is open to all GDC badge holders. Places can be reserved by sending an email to gdc@imgtec.com. Attendees will be entered into a draw on the day to win a Beagle Board (http://beagleboard.org) with POWERVR SGX graphics technology.

During the GDC Expo from March 25th - 27th Imagination will be showing the latest devices and content enabled by POWERVR graphics, including phones from Nokia, Samsung and others as well as launching the latest v2.4 version of the POWERVR Insider SDK. Free copies of the SDK will be available from the booth at 5749NH as long as stocks last.

Demonstrations from Imagination can also be found at the Khronos DevU on March 24th. Khronos open standards are the foundation of many of the products on display at GDC and GDC Mobile. Imagination is a Promoter Member of the group.

About Imagination Technologies

Imagination Technologies Group plc (LSE: IMG) - a global leader in multimedia and communication silicon technologies - creates and licenses market-leading processor cores for graphics, video, multi-threaded embedded processing/DSP and multi-standard communications applications. These silicon intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by strong array of software tools and drivers as well as extensive developer and middleware ecosystems. Target markets include mobile phone, handheld multimedia, home consumer entertainment, mobile and low-power computing, and in-car electronics.

Its licensees include many of the leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See: www.imgtec.com.

SOURCE Imagination Technologies

Source: PR Newswire

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