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Rentrak Theatrical Announces Box Office Estimates for Weekend of March 20, 2009

Posted on: Sunday, 22 March 2009, 13:01 CDT

LOS ANGELES, March 22 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office estimates for the weekend period of March 20 through March 22, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, March 22, 2009 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations 1 Knowing $24,814,000 3332 2 I Love You, Man $18,005,000 2711 3 Duplicity $14,401,530 2574 4 Race To Witch Mountain $13,004,000 3187 5 Watchmen $6,725,000 3510 6 The Last House On The Left $5,920,930 2403 7 Taken $4,100,000 2661 8 Slumdog Millionaire $2,700,000 2067 9 Tyler Perry's Madea Goes To Jail $2,510,000 1835 10 Coraline $2,142,689 1431 11 Paul Blart Mall Cop $1,875,000 1762 12 He's Just Not That Into You $1,270,000 1302

Weekend of 03/20/09 to 03/22/09

(C) 2009 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 solmsted@rogersandcowan.com abartz@rogersandcowan.com

SOURCE Rentrak Corporation

Source: PR Newswire

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