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CTM Media Group Launches Mobile Marketing Programs for NYC Tourism Industry Powered by Acuity Mobile

Posted on: Monday, 23 March 2009, 07:00 CDT

Acuity Mobile's technology powering City in the Pocket product line from CTM Media

GREENBELT, Md., March 23 /PRNewswire/ -- Acuity Mobile, Inc., a leading provider of intelligent mobile marketing solutions, today announced that its client CTM Media Group has released their innovative City-In-The-Pocket Mobile Marketing Programs powered by Acuity's eMAP mobile marketing platform. As a leader in distributing relevant information to visitors who desire to maximize their vacation experience, CTM now enables direct marketing of mobile content from businesses to tourists.

The launch in NYC consists of three mobile programs:

1. City in the Pocket: Daily Text Alerts
2. City In the Pocket: Mobile City Guide
3. 1-on-1 Mobile Marketing Solutions

These three programs combine the latest in mobile marketing technology: 2-way SMS, Mobile Internet and downloadable applications.

"I am very excited about the launch of these programs. They are part of our overall vision to support our advertisers with an integrated, multi-channel distribution package that reaches the tourist at the Right Time with the Right Medium," said CTM president Peter Magaro. "The Acuity eMAP mobile marketing platform is the ideal solution for City in the Pocket. It's content targeting capabilities ensures that visitors get great vacation deals on things they are interested in and maximizes marketing dollars by directing offers to the most valuable customers."

CTM's programs allow NYC clients a low barrier entry into the mobile marketing arena by utilizing shared short code technology. CTM provides the service, know-how, and reporting tools to jump start any business marketing to the tourism clientele.

"We are pleased that CTM Media has selected Acuity Mobile to power the City in the Pocket product line with targeted mobile marketing," said Doug Stovall, Acuity Mobile Vice President of Sales.

Tourist simply text NYCALERTS to 71297 to receive daily text alerts with the latest offers and news. The rich format Mobile City Guide can be accessed by texting CIPNYC to 71297 or by visiting cipnyc.mobi from a mobile device.

About CTM Media Group:

Founded in New York in 1983 as Creative Theatre Marketing to attract and educate Broadway audiences, CTM Media Group has expanded its product lines and coverage to include 5 product divisions over 25 states and provinces in the U.S., Canada and Puerto Rico.

More than 74 million visitors per month use CTM Media Group products and information services to enhance their vacation and recreational choices. Smart clients continue to choose CTM Media Group as an integral partner in developing their marketing strategy through Brochure and publication distribution, RightCard, Digital media, Publishing and Printing. CTM's Mobile Services are developed in partnership with Acuity Mobile, a nationally recognized leader in mobile marketing solutions.

About Acuity Mobile

Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a patented technology that enables Spot Relevance(TM) -- the ability to deliver targeted marketing content to the right person, at the right time, in the right location. eMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind eMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.

SOURCE Acuity Mobile, Inc.

Source: PR Newswire

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