Extreme Reach Secures Additional Funding from Greycroft Partners to Fuel Growth and Expand its Media Network

NEEDHAM, Mass., March 24 /PRNewswire/ – Extreme Reach, Inc. today announced that it has secured investment from a leading digital media venture capital firm, Greycroft Partners LLC. Village Ventures and Long River Ventures, the company’s initial investors, also participated in the additional funding, which will be used for product development, worldwide marketing and sales efforts. Extreme Reach provides the first all-software platform that cost effectively enables advertisers and agencies to deliver, manage and track their commercial messages across all three screens of video – TV, Web and mobile.

In the first quarter, the company has signed several significant customers and announced that its network has grown to include more than 1,000 TV stations and cable stations in just 30 days. The network also includes more than 5,000 radio stations.

“We invested in Extreme Reach because of its innovative approach to the media business, strong management team, and proven ability to meet and exceed their goals,” said Alan Patricof, managing director of Greycroft Partners. “We look forward to working with the company as they continue to expand their network and make it easier for companies to deliver and track commercial messages across all mediums.”

“We are very pleased with the response to our business and welcome the additional investment from an esteemed group of venture capitalists,” said John Roland, Extreme Reach founder and CEO. “We have made it our number one priority to help advertisers deliver their commercial messages quickly and in the highest quality. In doing so we have been able to attract several new customers and grow our network to achieve critical mass in a short time. We remain focused on customer service and will use the funds to improve our product offerings, increase sales and deliver the service that customers require to get their messages out to the world.”

The power of Extreme Reach is in the breadth of its network across the entire video ecosystem of clients, agencies, media, post houses, remote offices and alternate destinations. Employing the best practices from social networking and applying them to its business, the company’s network invitation process lets any member invite others to join. By connecting all parties involved, Extreme Reach has rapidly created an expansive business network that simplifies the digital video workflow, is engaging, and allows members to take ownership as it grows virally.

About Extreme Reach

Extreme Reach provides a video advertising management platform that connects advertisers and agencies with thousands of media destinations and enables them to manage, deliver and track their campaigns across all three screens of video (TV, Web, mobile). The Extreme Reach SaaS platform is the only hybrid, all-software solution that leverages state-of-the-art technology to provide powerful ad streaming and ad delivery capabilities. Extreme Reach is a privately held, venture backed company led by an experienced team of executives from the traditional and Interactive media industries. The company’s investors include: Greycroft Partners LLC., www.greycroftpartners.com, Long River Ventures, www.longriverventures.com, and Village Ventures www.villageventures.com. Company headquarters are located in Needham, Mass., with offices in New York and Louisville, Ky. For more information, visit them on the Web at www.extremereach.com.

SOURCE Extreme Reach, Inc.