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John Paul Mitchell Systems Extends Contract With AVP Pro Beach Volleyball for Three More Years of Tour Sponsorship

Posted on: Tuesday, 24 March 2009, 11:52 CDT

JPMS To Upgrade On-site Presence As Well As Charitable Efforts; Athlete Sponsorship To Begin in 2010

LOS ANGELES, March 24 /PRNewswire/ -- After nine years of sponsorship with the AVP Pro Beach Volleyball Tour, John Paul Mitchell Systems, Inc. (JPMS) will continue its support in 2009 with a three-year re-extension of its contract, effective January 2009.

"We are delighted to announce an extension of this already long term relationship, and are proud that JPMS is the longest standing AVP sponsor," said Leonard Armato, AVP Crocs Tour CEO and Commissioner. "Our players spend all day in the sun and Paul Mitchell provides the highest level of hair protection. We're looking forward to three more years of a great partnership with JPMS."

Paul Mitchell's on-site presence is receiving a major facelift for the 2009 season starting at the 2009 AVP Crocs Tour's second stop in Riverside, Calif. It will feature a larger footprint, more individual styling stations and an overall sleeker look than in years past. Paul Mitchell will be present at all AVP Crocs Tour events with promotional space on-site. They will continue cutting hair from their booth for charitable causes.

"We are proud to continue our association with the AVP," said Julie Solwold, Vice President of Global Sports Marketing at JPMS. "We are thrilled about our new initiatives including our improved on-site presence and the introduction of our Paul Mitchell AVP Hot Shot Award. It proves to be another exciting summer on the beach!"

The Paul Mitchell AVP "Hot Shot" award highlights AVP athletes who stand out from the crowd. A Hot Shot is a player that grabs fans' attention and commands fan loyalty either through their relentless play on the beach or their colorful personality off the court. Player nominees will be highlighted in-broadcast and posted on avp.com, where they will be voted on by fans. At the conclusion of the season, the Hot Shot with the most cumulative votes will win a season long endorsement by Paul Mitchell, including cash support, effective for the 2010 season. The male and female crowned "Hot Shots" will wear Paul Mitchell tattoos, make appearances at the Paul Mitchell booth and be used for Paul Mitchell advertising.

The AVP will be kicking off the AVP Crocs Summer Tour Season in Panama City, Fla., March 27-29.

About AVP, Inc.:

AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2009 and features more than 150 of the top men and women competitors in the sport. AVP athletes won both the women's and men's gold medals at the 2008 Games in Beijing, marking the first gold medal sweep by a single country in the history of Olympic Beach Volleyball. AVP is headquartered in Los Angeles, Calif. For more information, please visit www.avp.com.

John Paul Mitchell Systems:

Almost 30 years ago, Paul Mitchell and John Paul DeJoria had a vision - to found a company by hairdressers for hairdressers - one that would provide tools of success for hair care professionals, their salons, and the entire beauty industry. Today, that vision has become reality. John Paul Mitchell Systems currently produces over 90 professional hair care products (including the brands Paul Mitchell, Modern Elixirs(TM), The Tea Tree Collection, Paul Mitchell LAB(TM), PM SHINES(TM), Pro Tools and Paul Mitchell the color(TM)) and sells through its distributors to 90,000 hair salons domestically and to salons in 50 countries worldwide. As the largest privately owned professional salon hair care company in the world, John Paul Mitchell Systems maintains its absolute dedication to the professional beauty industry and to making that industry as fun and as profitable as possible. In accordance with John Paul DeJoria's motto, 'Success unshared is failure,' John Paul Mitchell Systems has a strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally.

www.paulmitchell.com

SOURCE AVP, Inc.

Source: PR Newswire

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