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Gen2Media and Emmis Communications Partner to Launch Internet TV Channels on Top New York and L.A. Radio Websites

Posted on: Wednesday, 25 March 2009, 07:30 CDT

HOT 97, KISS FM, 101.9 RXP, POWER 106 and Movin 93.9 Enrich Interactive Experience for Hip Hop, R&B and Rock Enthusiasts

ORLANDO, Fla., March 25 /PRNewswire-FirstCall/ -- Gen2Media Corporation (OTC Bulletin Board: GTWO), a fully integrated digital media, technology and marketing company, today announced that it has signed Video Network/Platform Agreements with Emmis Communications Corporation (Nasdaq: EMMS) to develop online television channels for top rated Emmis radio stations serving the New York City and Los Angeles metropolitan markets.

Specifically, New York City stations include: WRKS-FM (98.7 KISS-FM - Urban Adult Contemporary); WQHT-FM (HOT 97 - Rhythmic/Hip Hop) and WRXP-FM (101.9 - The Rock Experience). In Los Angeles, stations include WPWR-FM (Power 106 - Rhythmic/Hip Hop) and KMVN-FM (Movin 93.9 - Adult Rhythmic Contemporary).

In mid-2008, Gen2Media transformed Emmis' top rated HOT 97 station (www.hot97.com) into a virtual, ad supported television network with the launch of HOT 97 TV, featuring a robust line-up of on-demand, HD quality music videos, exclusive celebrity interviews, streaming news headlines and original programming delivered on Gen2's Digital Video Publisher Application and managed using Gen2's Smart Content Management System(TM). In January of this year, Gen2 launched 98.7 KISS-FM TV (www.987kissfm.com) and 101.9RXP TV (www.1019rxp.com); POWER 106 TV and Movin 93.9 TV will follow within the next 30-45 days.

Benjamin Finley, who was recently promoted to the new post of VP, eTV, Brand Content Solutions, at Emmis Communications in New York, noted, "Gen2Media provides Emmis with greatly enhanced online video programming flexibility and the means to create 'stickier' and more immersive, interactive and full-featured experiences for our radio affiliates' audiences that are on-strategy and on-demand. What's more, we are able to offer our advertisers targeted, quantifiable and measurable on-air and online exposure to our brand loyal audiences, thus accentuating the reach and positive impact of their advertising dollars."

According to an August 2008 study conducted by market research firm Bain & Company, high demand for premium video inventory resulted in CPMs two to three times greater than display ads on average. "Gen2Media's business model provides our clients with the perfect alignment of consumer and advertiser interests, which is why it is proving so successful," stated Mary Spio, President of Gen2Media. "Through our patent pending, turnkey video delivery platform, Gen2 is empowering Emmis with essential scalability and flexibility to improve the revenue generating potential and ROI of their web properties, while increasing the effectiveness of their advertisers' brand building and messaging campaigns. By teaming with us, everyone wins - especially the consumer who ultimately enjoys truly rich and compelling video content that speaks to their individual music entertainment preferences."

Gen2Media Chairman and CEO Jim Byrd added, "It is very telling that Gen2Media now has more than 28 million (and growing) viewers populating our multi-channel distribution network. Our network partners, like Emmis, get the best online video platform on the market and a capable team to help them build their video channel with virtually no capital outlay. Moreover, they get a state-of-the-art online television channel for publishing their content, products and messages and they benefit from creating new revenue streams from selling advertising on this branded channel or through delivering branded content to their viewing audiences."

"We are perhaps most proud of the fact that through our platform, our channel partners achieve unparalleled audience engagement. Industry statistics reflect that typical web site visits last less than one minute. Conversely, our users remain on site, on average, for seven to eight minutes. This equates to greater brand loyalty for advertisers and measurable brand extension, as we work to syndicate their marketing content and messaging across our other platforms, potentially reaching millions of socially networked consumers. We are very proud and excited to be working with a world class media organization like Emmis Communications," said Byrd.

About Emmis Communications Corporation

Emmis Communications - Great Media, Great People, Great Service(R)

Emmis is an Indianapolis-based diversified media firm with radio broadcasting, television broadcasting and magazine publishing operations. Emmis owns 21 FM and two AM domestic radio stations serving the nation's largest markets of New York, Los Angeles and Chicago, as well as St Louis, Austin, Indianapolis and Terre Haute, Indiana. Emmis also owns a radio network, international radio stations, regional and specialty magazines, an interactive business and ancillary businesses in broadcast sales.

About Gen2Media Corporation

Based in Orlando, Florida, Gen2Media is a full-service digital media, technology and marketing company and owner of the world's first true end-to-end online interactive network that embodies the best of broadcast and broadband. The Company combines world class content creation and production with a cutting-edge, patent-pending Digital Video Publisher and Smart Content Management System(TM), back-end metrics and marketing expertise to achieve quantifiable results for its blue chip partners and customers; and to create rich, robust and engaging branded entertainment and infotainment for consumers both directly and through a number of blue chip channel partnerships.

Partners include Microsoft Xbox, TiVo, Clear Channel, Emmis Communications, Regent Communications and others. Additionally, Gen2Media's acclaimed production team has handled live concert and video production for some of the most high profile entertainers and events in the world, including Mary J. Blige, Justin Timberlake, Britney Spears, The Billboard Awards Show and Live 8. For more information, please visit www.gen2media.com.

Statements made in this Press Release that are not historical or current facts are "forward-looking statements." These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include, among others, adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the "Management's Discussion and Analysis" section of the Company's Reports on Form 10-K for the fiscal year ended June 30, 2008 and Form 10-Q for the quarter ended December 31, 2008.

SOURCE Gen2Media Corporation

Source: PR Newswire

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