KFC Colonel and Road Repair Crew Take Advertising to the Streets to Re-’Fresh’ America’s Pothole-Stricken Roadways

March 25, 2009

In Honor of its Freshly Delivered and Prepared Fried Chicken on the Bone, KFC Becomes First-Ever Corporate Sponsor of ‘Fresh’ly Repaired Potholes in U.S. Cities

Kentucky Fried Chicken Asks Mayors to Nominate U.S. Cities for KFC-Branded Pothole Repair

LOUISVILLE, Ky., March 25 /PRNewswire/ — For more than half a century, KFC has “filled up” its fans with the Colonel’s world famous, freshly prepared fried chicken. Today, in a marketing first, KFC is celebrating its continued dedication to freshness by launching a pilot infrastructure renewal program, becoming the first-ever corporate sponsor of “fresh”ly “filled up” potholes in up to five major cities across the U.S.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090325/AQ87864)

The KFC Colonel and his professional road repair crew got started in their hometown of Louisville by filling up potholes and re-freshing roads around the city. KFC also issued an open offer to mayors of cities nationwide, asking them to describe their city streets’ state of disrepair. Four of these lucky cities, chosen at random, will receive KFC’s road re-”fresh”ment, promising citizens a smooth drive that is fit for a Colonel.

In today’s troubled economy, cities across the nation are left with potholes in desperate need of repair. It is estimated that U.S. roads are riddled with more than 350 million potholes nationwide – that’s one mini canyon for every man, woman and child in America.

“This program is a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country,” said Javier Benito, executive vice president of marketing and food innovation for KFC.

“Everyone could use a little help during these tough economic times and this initiative – like our commitment to provide affordable, freshly prepared chicken – is our way of carrying on Colonel Sanders’ legacy.”

“Budgets are tight for cities across the country, and finding funding for needed road repairs is a continuing challenge,” said Louisville’s Mayor Jerry Abramson. “It’s great to have a concerned corporation like KFC create innovative private/public partnerships like this pothole refresh program.”

KFC-refreshed potholes will be branded via a large stencil that reads “Re-Freshed by KFC” in eye-catching, but non-permanent street chalk.

A Refreshing Dedication to Freshness

While most people know the signature taste of the Colonel’s Original Recipe, not everyone knows that KFC restaurants receive shipments of fresh chicken on the bone throughout each week. To preserve the Colonel’s legacy and strict standards of buying and freshly preparing chicken, KFC employs dedicated, trained cooks in each of the kitchens of the chain’s 5,300-plus restaurants nationwide.

Visit www.KFC.com for specific details about KFC’s line of fresh chicken on the bone and zero grams trans fat per serving products. KFC’s “Fresh” claim is applicable to its thighs, drumsticks, breasts and wings. Not applicable in Alaska and Hawaii or due to supply shortages.


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Story Number AKAM0738; Slug: “KFC FILLS POTHOLES”

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About KFC

KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain specializing in Original Recipe(R), Extra Crispy(TM) and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

March 25, 2009

Dear Mayor:

It is estimated that U.S. roads are riddled with more than 350 million potholes nationwide – that’s one for every man, woman and child in America! Because of long, harsh winters and heavy traffic, cities everywhere are left with more potholes than ever. Add in the fact that asphalt is an expensive product, and the cost of those repairs is higher than ever.

Because of the financially tough times, many cities are delaying construction projects because they need to spend money patching these potholes instead. Some cities are even being forced to cut back on road services and maintenance crews. We at KFC understand that filling every one of these potholes is important and we’re here to help!

In honor of our “Fresh Tastes Best” campaign, we want to come and Re-”Fresh” your roads! The Colonel and his crew are on a mission to help out America and sponsor your city’s “Fresh”ly repaired roads. Every patched pothole comes with the Colonel’s very own stamp of approval.

KFC has been bringing communities together over buckets of chicken for more than 50 years. We invite you and your city to become a part of a new tradition and accept our offer to Re-”Fresh” your roads. Together, we can give your community a much needed break and help keep America moving.


Roger Eaton

President of KFC

To respond to this offer*, please contact:

Rick Maynard, KFC, (502) 874-8100, rick.maynard@kfc.com

Russ Dyer, Weber Shandwick, (312) 988-2384, rdyer@webershandwick.com

* KFC can only respond and dispatch crews to a limited number of cities and has the right to select cities based on response.

SOURCE KFC Corporation

Source: newswire

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