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Attivio Selected to Enhance Mobile Content Search for Thumbplay.com

Posted on: Wednesday, 25 March 2009, 08:00 CDT

-- Attivio Enables Leading Mobile Content Provider to Serve More Than 250 Queries per Second --

NEWTON, Mass., March 25 /PRNewswire/ -- Attivio announced today that its Active Intelligence Engine(TM) (AIE) has been chosen to enhance search functionality for Thumbplay, the #1 mobile entertainment destination in the U.S. Attivio enables swift, highly scalable and distributed search for the more than 1.5 million content items under license on Thumbplay.com. Its service also facilitates real-time content ingestion, allowing items to appear on the site within milliseconds of being published.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071003/ATTIVIOLOGO )

Thumbplay selected AIE to improve its ability to support massive query volumes and frequent, low-latency updates, while reducing costs and expediting development. Thumbplay and Attivio have also collaborated to produce a highly effective relevancy model using historical sales trends.

"As the largest and fastest growing mobile entertainment content provider in the U.S., it is essential for us to provide our customers and partners with swift and easy access to our content on PCs, WAP and through our mobile applications," said Lasse Hamre, Executive Vice President of Technology at Thumbplay. "With the Attivio Active Intelligence Engine, we can both provide the instant gratification our customers have come to expect and we can also show them content we know will interest them based on their purchase and query history."

With a single platform for both Thumbplay customers and their external partners, Attivio provides the features and functionality that will enable Thumbplay to continue providing superior service.

"Thumbplay is a state-of-the-art company with a deep commitment to bringing relevant content to its end users - quickly and easily, regardless of the device used," said Sid Probstein, CTO and co-founder of Attivio. "By incorporating AIE, Thumbplay has added the most innovative information access capabilities to its arsenal. The results will be increased revenues, customer loyalty and ultimately impressive new services. We are honored to work with the company."

About Thumbplay

Thumbplay's award-winning, direct-to-consumer service features licensed content from some of the world's largest entertainment companies, including EMI Music, Sony Music Entertainment, Universal Music Group, Warner Music Group and Sony Pictures Television, as well as several independent labels and artists and video game companies. Thumbplay's mobile entertainment catalog is integrated into Clear Channel Radio, AOL and MSN Mobile sites, as well as iLike.com, one of the Web's leading social music discovery services. Moreover, based on Thumbplay's reputation for exceptional customer care and technological innovation, MTV recently tapped the company to power personalization content for the music giant's mobile content site. The recently-launched Thumbplay Open provides independent music and visual artists, application developers and Web site publishers the opportunity to package and sell their own digital media to millions of mobile customers (open.thumbplay.com).

About Attivio

Attivio's Active Intelligence Engine(TM) (AIE) is powering today's critical business solutions with a dynamic new approach to unifying information access. By extending enterprise search capabilities across documents, data and media, AIE brings depth and agility to business applications and websites. The AIE platform enables users to integrate content and data from internal and external sources to support information-driven solutions such as Web portals, eMedia, customer experience, data privacy, eDiscovery and data analysis. AIE features simple integration, true incremental scalability and a tiny footprint and can be easily embedded in other products and applications. AIE's flexible design reduces risk and speeds innovation through rapid prototyping and deployment.

Business and IT leaders, system integrators and independent software vendors partner with Attivio to provide immediate access to comprehensive intelligence, automate business processes and gain competitive advantage. AIE is the first Unified Information Access platform designed to push data to users and to other systems as new content matches saved queries, leading the evolution from finding information to effectively using information. Please visit www.attivio.com for more information.

Contacts: MaryAnne Sinville Lisa Astor Vice President, Marketing PAN Communications Attivio 978-474-1900 857-226-5037 attivio@pancomm.com maryanne@attivio.com

SOURCE Attivio

Source: PR Newswire

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