Singapore Internet Users Spend Half of Online Time on Social and Entertainment Sites
comScore Releases First Public Report of Online Usage in
“Singapore is one of the most advanced digital markets in the
Instant Messaging Captures Largest Share of Singaporeans’ Time Online
Internet users in
Singaporeans spent 14 percent of their online time at the Entertainment category, which includes popular Web brands like YouTube and MediaCorp, while social networking accounted for 8 percent.
Top Site Categories in Singapore Based on Time Spent February 2009 Total Singapore Internet Audience*, Age 15+ - Home & Work Locations Source: comScore World Metrix Share (%) of Total Minutes Spent Online Total Internet 100.0% Instant Messengers 24.2% Entertainment 13.8% Social Networking 8.0% e-mail 5.7% Online Gaming 2.4% Search/Navigation 2.3% Blogs 2.1% Business/Finance 1.9% Community 1.5% News/Information 1.3% All Other Categories 37.0% * Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Facebook and Friendster Rank as Two of the Most Visited Online Properties
Google Sites ranked as the most visited Internet property in
Social networking sites also made an appearance in the ranking, including Facebook.com, which reached more than 1 million visitors and ranked as the fourth most visited property in February, and Friendster.com, which ranked sixth with 838,000 visitors.
Top Internet Properties in Singapore Based on Unique Visitors February 2009 Total Singapore Internet Audience*, Age 15+ - Home & Work Locations Source: comScore World Metrix Total Unique Visitors (000) % Reach Total Internet 2,523 100.0% Google Sites 2,009 79.6% Microsoft Sites 1,929 76.5% Yahoo! Sites 1,757 69.7% Facebook.com 1,128 44.7% Wikimedia Foundation Sites 848 33.6% Friendster.com 838 33.2% CBS Interactive 529 21.0% Apple Inc. 515 20.4% Ask Network 510 20.2% WordPress 475 18.8% * Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Google Attracts Majority of Searches in
According to comScore qSearch, 221 million searches were conducted in
Top Search Properties in Singapore by Query Volume February 2009 Total Singapore Internet Audience*, Age 15+ - Home & Work Locations Source: comScore qSearch Searches Searches Per Share of (MM) Searcher Searches Total Internet 221 100.6 100.0% Google Sites 146 74.0 66.0% Yahoo! Sites 39 27.8 17.4% Baidu.com Inc. 8 29.2 3.8% Microsoft Sites 5 7.4 2.5% Ask Network 5 9.2 2.2% Sohu.com Inc. 5 24.2 2.1% FACEBOOK.COM 4 8.0 1.9% FRIENDSTER.COM 3 6.6 1.3% Wikimedia Foundation Sites 1 5.0 0.6% eBay 1 8.6 0.5% * Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by
SOURCE comScore, Inc.