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Novarra's Partnership with Yahoo! Continues to Deliver Results

Posted on: Tuesday, 31 March 2009, 08:06 CDT

Vision(TM) platform reaches new levels in World Wide Web searches

CHICAGO, March 31 /PRNewswire/ -- Yahoo!(R) oneSearch(TM) is widely recognized as a global leader in mobile search with owned and operated services in over 40 countries as well as partnerships with more than 70 leading mobile operators around the world. As part of the mobile search experience, Yahoo! utilizes the Novarra Vision platform to automatically transform web content from Yahoo! oneSearch results across thousands of different types of mobile phones each month.

Novarra serves over a billion page views and hundreds of millions of terabytes of web traffic per month for customers, including Yahoo!. Novarra has experienced a near tripling of traffic in under a year from deployments that generate meaningful data revenue and premium service subscriptions for its mobile network operator partners.

The Vision mobile internet and multimedia platform deployed for Yahoo! oneSearch includes automatic content transformation for an enhanced user experience on full web sites accessed through search results. The industry's most advanced device profiling engine optimizes HTML content based upon the specific characteristics and capabilities of the handset. The platform serves millions of users and is integrated with Yahoo!'s oneSearch service and infrastructure.

"Mobile search is a strategic priority for Yahoo!, and we are fundamentally changing the way consumers use the internet on their mobile phones," said Lee Ott, senior director mobile search, Yahoo! Inc. "Novarra helps millions of Yahoo! oneSearch users around the globe access web results on their mobile phones and take advantage of a breadth of internet content without worrying about the capabilities of their mobile device."

"We are pleased with the growth of our partnership for Yahoo! oneSearch," comments Joe Woods, senior vice president, business development for Novarra. "The service showcases how Novarra integrates with an internet brand's mobile offering. Furthermore it demonstrates our ability to automatically deliver complex web content to a wide variety of mobile devices thereby extending the reach for content providers who do not already have a mobile site presence."

Novarra, the Internet Mobility Company, provides a high performance mobile internet product suite for operators and internet brands to create new services and revenue streams for smartphones, mobile broadband devices, mass-market and emerging market handsets. The patented architecture is open standards-based and designed for high volume deployments that deliver a quality user experience. Services include full rich web, search, widgets, personalization, video and advertising as well as support for mobile sites, next generation portals and mobile app stores. Global deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data revenues.

Contacts: North America: Greg Venne Topaz Partners Novarra@topazpartners.com +1 (781) 404 2400 Europe: Annette Leach Hotwire PR Novarra@hotwirepr.com +44 (0) 20 7608 2500

SOURCE Novarra

Source: PR Newswire

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