Little Debbie(R) to Serve as Sponsor for Fiesta Atlanta’s Soccer Challenge

The Cinco de Mayo celebration is Atlanta‘s largest Hispanic outdoor family festival

ATLANTA, March 31 /PRNewswire/ — Lanza Group, LLC, Atlanta’s leading Hispanic marketing, PR & events firm, today proudly announced that Little Debbie(R) Snacks is the presenting sponsor for the Soccer Challenge of Fiesta Atlanta ’09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta ’09 takes place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park in downtown Atlanta.

For Little Debbie(R) Snacks, from McKee Foods Corporation, the partnership represents the company’s first marketing investment into the Hispanic community. Last year’s event attracted over 40,000 attendees. “This is a great opportunity for us to start being involved with the Latino community,” said Nancy Castillo-Guzman, Hispanic marketing specialist at Little Debbie(R) Snacks. “We look forward to creating great bridges with this new venture into the community.”

Fiesta Atlanta is a day-long celebration of Latino culture, featuring continuous live musical performances on 2 stages by national and local recording artists, sponsor displays with many free product samples, arts and crafts and authentic food from many Latin-American countries.

“We’re honored to have Little Debbie(R) Snacks as one of our presenting sponsors,” said Ralph E. Herrera, President of Lanza Group, LLC. “Their participation in Fiesta Atlanta creates the diversity we want for our attendees and we look forward to a great partnership this year.”

For more information about Fiesta Atlanta ’09, contact Cynthia Vergara at (404) 350-0200 or at cvergara@LanzaGroup.com. You can also visit www.FiestaAtlanta.com.

ABOUT MCKEE FOODS CORPORATION

Founded in 1934 by O.D. and Ruth McKee, McKee Foods Corporation has grown to become America’s leading family-owned snack cake bakery. McKee Foods offers over 160 varieties of Little Debbie(R) and 26 varieties of Sunbelt(R) products that are sold in all 50 states, Canada, Puerto Rico and Mexico. The company is headquartered in Collegedale, Tenn., and has production facilities in Gentry, Ark., and Stuarts Draft, Va. McKee Foods also owns the Collegedale-based subsidiary Blue Planet Foods, manufacturer of high-quality granola products including Heartland(R) cereals and pie shells. For more information, visit the McKee Foods Corporation website at www.mckeefoods.com, or the Little Debbie(R) website at www.littledebbie.com.

ABOUT LANZA GROUP

Lanza Group, LLC is Atlanta’s leading Hispanic marketing, PR and Events firm. Lanza Group provides a full-line of bilingual & bicultural services including Atlanta’s top Hispanic events: Fiesta Atlanta, Fiesta Georgia and HABLA – Hispanic Achievement & Business Leadership Awards. Lanza Group’s President, Ralph E. Herrera was named “Businessman of the Year” by the Georgia Hispanic Chamber of Commerce in 2008. For more information about Lanza Group visit http://www.LanzaGroup.com.

    MEDIA CONTACTS:

    Lanza Group, LLC                          Little Debbie(R) Snacks
    Cynthia Vergara                           Nancy Castillo-Guzman
    (404) 350-0200                            (423) 238-7111
    cvergara@LanzaGroup.com                   Nancy_Guzman@mckee.com
    www.FiestaAtlanta.com                     www.littledebbie.com

SOURCE Lanza Group, LLC