New Book, Small Businesses Give Big, Spotlights Why Charitable Giving Is a Great Business Strategy
Chapter Written By PearlParadise.com CEO
Mr. Shepherd’s chapter, “Giving Back Campaign” shares how leading online pearl company PearlParadise.com makes a difference all over the world by donating strands of pearls to auction off at charity events. The Giving Back Campaign started out due to excess inventory and has blossomed into a permanent fixture in the PearlParadise.com organization.
“We are happy to be positively affecting so many non-profit groups that exist solely to make a difference,” said Mr. Shepherd. “To date, we have donated over 1000 strands of pearls to charitable organizations, and the program continues to thrive.”
The book, Small Businesses Give Big, is donating a percentage of the proceeds to the Little Red Wagon Foundation which raises funds and awareness about homeless kids. It can be purchased at www.smallbusinessesgivebig.com and Amazon.com.
Founded in 1996 and brought online in 2000, PearlParadise.com has grown into the world’s largest online pearl company, with 2006 sales topping
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