New Book, Small Businesses Give Big, Spotlights Why Charitable Giving Is a Great Business Strategy

Chapter Written By PearlParadise.com CEO Jeremy Shepherd

LOS ANGELES, March 31 /PRNewswire/ — Jeremy Shepherd of PearlParadise.com is a contributing author to the new book, Small Businesses Give Big. The book captures the heart, values and passion of entrepreneurs and business owners, across the United States, through their own inspiring profiles and profound giving back stories. Each business presents the important role that philanthropy has in their success and how it serves both their own growth and those whose lives they touch, and each business owner shares how business giving is more than just a good thing to do; it’s a way of doing business that has benefits where the impact ripples far beyond what you can possibly see. While they all have a unique way of giving back, they share a common root, the value they place on giving and their passion to stand for something that goes beyond the bottom-line.

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Mr. Shepherd’s chapter, “Giving Back Campaign” shares how leading online pearl company PearlParadise.com makes a difference all over the world by donating strands of pearls to auction off at charity events. The Giving Back Campaign started out due to excess inventory and has blossomed into a permanent fixture in the PearlParadise.com organization.

“We are happy to be positively affecting so many non-profit groups that exist solely to make a difference,” said Mr. Shepherd. “To date, we have donated over 1000 strands of pearls to charitable organizations, and the program continues to thrive.”

The book, Small Businesses Give Big, is donating a percentage of the proceeds to the Little Red Wagon Foundation which raises funds and awareness about homeless kids. It can be purchased at www.smallbusinessesgivebig.com and Amazon.com.

About PearlParadise.com

Founded in 1996 and brought online in 2000, PearlParadise.com has grown into the world’s largest online pearl company, with 2006 sales topping $20 million. With a custom-built, 1,400-cubic-foot vault filled with pearls, the company offers a selection of pearls unlike any other pearl seller, online or off. Its commitment to offering prices 80 percent below retail has accelerated the company’s growth.

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Jeremy Shepherd

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SOURCE PearlParadise.com