ThinkVine Announces General Availability of The Emerging Marketplace(TM); Marketing Simulation & Planning Software
Posted on: Tuesday, 31 March 2009, 10:31 CDT
Over the past 3 years, ThinkVine has built, market tested and sold The Emerging Marketplace(TM) into Fortune 500 companies in response to requests for a more insightful, responsive approach to marketing analysis and planning. Built on an agent-based modeling (ABM) framework, The Emerging Marketplace(TM), puts scenario planning into the hands of marketers. Benefits include:
- Three forms of return-on-investment (ROI)
- Revealing the collective & cross marketing impact of advertising and promotion on the consumer
- Actionable output presented in days vs. months
- The ability to run an unlimited number of "what if" scenarios
- An application that stays current with ever-changing marketplace conditions
"Marketers are actively looking for an alternative to static, aggregated snapshots of a marketplace that isn't static," said
"Agent-based modeling (ABM) as a technique promises to be a major leap forward in helping Advertisers understand the collective impact of marketing on the consumer and as a means to capture the ROI from advertising," said
ThinkVine will be officially launching The Emerging Marketplace(TM) today at the 2009 ARF Annual Convention in
Click here for a product tour of the application.
Click here for a product fact sheet.
About ThinkVine Corporation
ThinkVine helps some of the world's most respected companies better align marketing & advertising with consumer behavior. Our application, The Emerging Marketplace(TM), simulates the interactions between different mixes of marketing and consumers in a virtual environment that mirrors the "real world." Built on an agent-based modeling (ABM) framework, The Emerging Marketplace(TM) lets marketers run "what if" scenarios and turn marketing/media planning into an iterative exercise versus a "one shot" approach. ThinkVine is currently deployed in consumer packaged goods (CPG), food & beverage, pharmaceutical, technology and other vertical markets.
Email: pr@thinkvine.com
SOURCE ThinkVine
Source: PR Newswire
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