Cellmania's Mobile Content Management Platform Launches on Virgin Mobile USA
Posted on: Tuesday, 31 March 2009, 16:30 CDT
Cellmania to Provide Advanced Merchandising Features and Improve Merchandising Productivity
"With the implementation of Cellmania's platform, we're excited to provide our customers with an even better experience while shopping our VirginXL content store," said
"Virgin Mobile USA is doing some exciting things with mobile music and content merchandising. We're excited they selected our platform to enable those activities. Unifying different content types under a single storefront provides a compelling consumer experience, the type of experience demanded by Virgin Mobile USA's customers," said Dr.
With Cellmania, Virgin Mobile USA will be able to quickly create, launch and measure content marketing campaigns targeted to specific segments. Cellmania is integrated directly into Virgin Mobile's customer analytics system in order to enable this advanced targeting capability. Additionally, Cellmania allows Virgin Mobile USA to offer a wide array of purchasing models including the ability to bundle different content types and provide various rental models for downloadable games and applications.
About Cellmania
Cellmania is a leading provider of platforms and services that enable rich on device experiences and reduce the complexity of monetizing content across mobile and broadband networks. Cellmania accelerates revenue generation with innovative merchandising features, powerful analytics and customer branded experiences across a wide array of devices. Cellmania's customizable solutions are in action with 18 operators across 4 continents. Founded in 1999, Cellmania is a privately held company with headquarters in
About Virgin Mobile
Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts and postpaid offerings through Helio By Virgin Mobile, with national coverage for both powered by the Sprint PCS network.
Virgin Mobile USA is known for its award-winning customer service, with 90% of its own customers reporting satisfaction. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program. Virgin Mobile USA's full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations. Advanced postpaid devices like the Ocean 2 and unlimited All-in voice plans are now also part of Virgin Mobile USA's diverse offerings.
SOURCE Cellmania
Source: PR Newswire
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