Nokia Introduces Nokia Point & Find, a new way to Connect With Information and Services on the go

March 31, 2009

SAN FRANCISCO, April 1 /PRNewswire-FirstCall/ — Nokia (NYSE: NOK)
introduces an innovative service concept that enables people on the move to
access relevant information and services on the internet, simply by pointing
their mobile phone camera at real-life objects. A beta version of Nokia Point
& Find, focusing on movies, is now available in the UK and US. Capabilities
will later expand into other services and countries.

“With Nokia Point & Find, businesses are able to target engaging
experiences and calls-to-action to consumers. We believe that this first
Nokia Point & Find-based service for movies will add something special to the
cinema experience. Simply by pointing their camera phone at a poster for a
new movie, people can watch the trailer, read reviews, and find the closest
cinema where it is playing,” said Philipp Schloter, General Manager, Nokia
Point & Find.

Nokia Point & Find is an open service platform on which other companies
can build innovative customized experiences to drive better engagement with
potential customers. Nokia is inviting businesses, content providers and
agencies to discuss how the Nokia Point & Find service could help them with
specific applications, campaigns or promotional activities. Unique
experiences can be created through the self-service Nokia Point & Find
Management Portal, or by working with the Nokia Point & Find professional
service team.

Businesses have already recognized the potential for Nokia Point & Find
in their campaigns.

Casey Harwood, Senior Vice President, Digital Media at Turner Europe
said: “Nokia Point & Find is an innovative new service which will enable
users to point their camera phone at various Cartoon Network related objects
and receive relevant show or product information direct to their handset. In
an on-demand world, this technology represents an exciting development for
both content providers and consumers.”

“BODY WORLDS appeals to adventurous and curious people of all ages. We
see Nokia Point & Find as an intriguing new way for people to find out about
BODY WORLDS & The Mirror of Time at the O2. By integrating this technology
with our outdoor advertising in London we have created not just another
special promotion, but also a chance to experiment with something quite
innovative,” said Nicky Hewgill, Marketing Manager, BODY WORLDS London.

“The Nokia Point & Find service marries the digital world with the
physical world in a way that actually has meaning for brands and consumers.
Not only does it allow consumers to engage with brands in an innovative way
but provides brands ‘point and purchase’ opportunities with an on-the-go
audience,” said Julian Pate, Client Partner, AKQA.

Nokia Point & Find uses advanced real time image processing and
recognition technologies to link the user to digital content and services. It
also recognizes bar codes, integrates GPS positioning technology, and
supports category-specific text-entry search. When the phone is pointed at an
object, Nokia Point & Find uses a variety of the phone’s capabilities
including the camera, internet connectivity, and GPS positioning to evaluate
the object. Then, by rapidly searching through a database of virtually tagged
items, the system identifies the object and returns a set of links to
associated content and services.

Companies interested in using Nokia Point & Find for their own campaigns
can visit http://pointandfind.nokia.com to request further information. Nokia
Point & Find’s beta release is available for download into select mobile
devices in the UK and US at http://pointandfind.nokia.com as well.

About Nokia

Nokia is the world’s number one manufacturer of mobile devices by market
share and a leader in the converging Internet and communications industries.
We make a wide range of devices for all major consumer segments and offer
Internet services that enable people to experience music, maps, media,
messaging and games. We also provide comprehensive digital map information
through NAVTEQ and equipment, solutions and services for communications
networks through Nokia Siemens Networks.


SOURCE Nokia Corporation

Source: newswire

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