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Everything Channel Strengthens Its Marketing Around Education and Sales & Marketing Services, Adds Leslie Pasco as Marketing Director

Posted on: Wednesday, 1 April 2009, 08:00 CDT

FRAMINGHAM, Mass., April 1 /PRNewswire/ -- Everything Channel, a division of United Business Media, today announced that Leslie Pasco has joined the company as Marketing Director, Sales & Marketing Intelligence. In this newly created position, Pasco will focus her marketing efforts on through partner marketing, research and intelligence as well as field sales marketing. Pasco will be located in Everything Channel's Framingham, MA headquarters and will report to Kate Spellman, SVP Strategic Marketing and Business Development.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090401/NY91990LOGO )

Spellman commented, "With an impressive track record of marketing successes, Leslie will be a tremendous asset as we strengthen our intelligence around sales and marketing. In addition, she brings expertise in both vendor and Solution Provider sales, which will offer us unique insight into the technology Channel marketplace. We are very excited to welcome Leslie to our team."

Pasco joins Everything Channel from Astaro where she held a senior marketing position. She was responsible for creating successful marketing programs, developing a marketing resource center for demand generation, international marketing development programs and directing brand awareness through events and media relations.

Earlier in her career, Pasco held several sales and marketing positions with Yankee Candle, Inc., KB Toys, Inc., Amscan, among others.

Pasco earned a BA in Economics & Business Management from SUNY Cortland.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

Contact Kate Spellman Everything Channel 516 562 7383 kspellman@everythingchannel.com

SOURCE Everything Channel

Source: PR Newswire

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