Six Flags Announces the Arrival of ‘BIZARRO’
“This strategy represents the first time theme parks have utilized an alternative reality game (ARG) to market new attractions,” said
Over 500,000 players have participated in the ARG thus far. In November, players were introduced to a newly-formed relationship between Six Flags and Clawshun Industries and quickly discovered that Clawshun was actually a subsidiary of LexCorp. A special edition of the Daily Planet newspaper, inserted into regional weeklies in
The DC Comics character, BIZARRO, is best known as a peculiar Superman-like creature from a parallel Earth known as Htrae where inhabitants believe in “doing the opposite of all Earthly things.” He is also known for his clumsy and destructive attempts to emulate Superman though his efforts often turn out twisted and backwards. Because he is the imperfect duplicate of Superman, his powers and abilities manifest themselves as opposites of Superman’s powers including freeze vision, heat breath, spotlight vision and x-ray hearing.
“What better way to represent such a twisted, exciting character like BIZARRO than with such a twisting, exciting roller coaster?” said
The BIZARRO experience begins the moment guests enter the ride queue lines through a custom-created comic designed specifically for these rides by DC Comics. Guests will quickly uncover the mysterious background of the BIZARRO character and his destructive takeover of the attraction before stepping onto the ride.
Unlike traditional coasters, the Great Adventure attraction is floorless, giving riders the sensation of flying as their feet dangle above the track. The 3-1/2 minute thrill begins with a pulse-quickening 142 foot climb before plummeting 60 miles-per-hour through BIZARRO’s freeze vision “cool zone.” The rush continues as riders twist and turn through seven loops – including 114-foot vertical and 96-foot dive loops – blast past bursts of BIZARRO’s fire breath, and race by bizarre scenes and illusions. The mind-boggling 3,985-foot twisting journey of storytelling and high-tech elements ends by sending riders head first into a spiked-shaped Auger of Doom, set inside interlocking corkscrews.
Six Flags New England is turning up the heat on the Superman: Ride of Steel coaster, named the #1 rated steel coaster on the planet according to Amusement Today. The adventure will begin as guests climb aboard the newly-designed BIZARRO coaster cars which feature custom built audio in each headrest. After a menacing climb, riders plunge 221 feet into the first of two fog-filled tunnels that will launch guests into BIZARRO’s mysterious world. Throughout the 3-1/2 minute journey, riders will fly 77 miles-per-hour through high bank twists and turns while soaring through bizarre building structures and sprinting through open-aired “S” shields. The thrills will continue as the train enters a spaghetti bowl of twists and turns that trigger fiery flame effects timed perfectly with the heart-pumping audio. The journey will cap off with a second plunge into a fog-filled tunnel before returning to the station house and back to Earth.
“This is not an April Fool’s joke. Both of these coasters have a tremendous following and we wanted to enhance the ride experience and elevate it to another dimension,” said
Now that BIZARRO has been officially revealed, the next stage will extend into an even broader audience with live park events and user generated content. Through BizarroIsHere.com, Six Flags will reward participants with exclusive access to the grand openings of the rides, giving them the opportunity to be the first riders on these one-of-a-kind steel coaster experiences. For more details on BIZARRO sightings, players can contact
Both rides will debut in late May. Guests can experience BIZARRO at Six Flags Great Adventure and Six Flags New England with a 2009 Season Pass. For more information on all attractions, shows and to purchase tickets, visit http://www.sixflags.com
Six Flags, Inc. is the world’s largest regional theme park company with 20 parks across
Six Flags continues to develop new avenues for growth, acquiring ownership and management of Dick Clark Productions, producer of such perennial television hits as the American Music Awards, the Golden Globe Awards, the Academy of Country Music Awards,
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.
SIX FLAGS and all related indicia are trademarks of Six Flags Theme Parks Inc. (R), TM and (C) 2009.
SUPERMAN and all related characters and elements are trademarks and (C) DC Comics. (s09)
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