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Brendan Light of BuzzBack Market Research Receives 2009 Great Mind Award from the Advertising Research Foundation in New York City

Posted on: Wednesday, 1 April 2009, 13:29 CDT

NEW YORK, April 1 /PRNewswire/ -- Brendan Light, Senior Vice President of Research & Product Development at BuzzBack Market Research, was honored with the Bronze 2009 Great Mind Award for Innovation from the Advertising Research Foundation today at The New York Marriott Marquis in New York City.

The ARF Great Mind Awards recognize individuals who contribute to the excellence of advertising research, and in particular, the Innovation Award is meant to celebrate people who, over the past year, have created proven research, analytical or technology methods or solutions - peppered with imagination, creativity, and ingenuity - all clearly impacting business success. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Brendan Light leads research development and best-practices for BuzzBack. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack's research offerings, he pioneered BuzzBack's award-winning and patent-pending eCollage and Verbatim Viewer techniques, and leads the future development and research strategy for BuzzBack. He continues to focus on leveraging the transformative powers of the Internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. Brendan has over 15 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.

About BuzzBack Market Research:

Since April 2000, BuzzBack Market Research headquartered in New York, NY and now with offices in London, UK, has pioneered new tools and technologies that provide fast, meaningful and actionable market research insights. The company has developed more efficient and engaging online interviewing and reporting techniques. In 2007 BuzzBack was recognized by the MRS/ASC as the winner of the Technology Effectiveness Award. For more information plus online demonstrations of BuzzBack's tools, visit www.buzzback.com.

SOURCE BuzzBack Market Research

Source: PR Newswire

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