Chief Marketing Officers Address ROI, Recession and Leading the Growth Agenda for Their Companies
Posted on: Wednesday, 1 April 2009, 14:56 CDT
The CMO Club Hosts May Summit of Chief Marketers in
A coterie of the country's leading Chief Marketing Officers have been assembled to lead workshops at the event, including
The summit, which will host over 75 Chief Marketing Officers representing both mid-size and Fortune 500 companies, will feature a series of sessions and workshops designed and lead by CMOs for CMOs. The theme of the summit is "The World's Best CMO Conversations" and the topics are aligned with the key responsibilities of the CMO:
- Chief: Leading Marketing Organizations and Accelerating Talent Development
- Marketing: Leveraging Social Marketing and other Tools for Improved Customer, Partner and Employee Engagement
- Officer: Leading Organization Wide Change as CMO
"We've designed The CMO Club and the CMO Thought Leadership Summit to help put CMOs on the offensive and add more value within their respective organizations," said The CMO Club Founder and former DoubleClick CMO Pete Krainik. "Chief Marketing Officers are the voice of the customer and define a vision for future organizational growth and vitality within a company, but against a backdrop of tightening budgets and an increasingly fragmented media landscape, many of us have been hamstrung by the need for a necessarily short-term outlook. The CMO Club Summit is a chance to step back from the daily grind, think strategically, and grow professionally with the help of other CMOs. The club has grown organically from local "CMO's only" dinners to a nation wide network with over 800 engaged members."
CMOs interested in attending the Summit can visit www.thecmoclubsummit.com or contact
About The CMO Club:
The CMO Club was created for the unique purpose of bringing Chief Marketing Officers together in an environment of openness and contribution that enables them to become better at what they do. Tailored exclusively to top marketing executives, this club hosts dinners and events, shares reports and research from leaders in the marketing industry, and leverages the first online network for "CMOs only" for sharing ideas, helping each other, and serving as a resource for CMO career opportunities. The CMO Club was founded in 2006 by seasoned marketing executive
Hill & Knowlton, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in
SOURCE Hill and Knowlton, Inc.
Source: PR Newswire
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