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BBC World News Joins the 1Cast Network

April 2, 2009

World’s Largest Broadcast News Operation Partners with 1Cast for First multi-platform Video Product

LAS VEGAS, April 2 /PRNewswire/ — CTIA — 1Cast, the revolutionary broadcast platform that delivers up-to-the-minute news video to the web and to subscribers’ Smartphones, today launched a multi-platform partnership with BBC World News to distribute the global broadcaster’s daily news content to consumers.

The BBC is the world’s largest broadcast news operation, producing 120 hours of output each day, from over 2,000 journalists and 70 international newsgathering bureau, and broadcasting in 32 languages. BBC World News, a member of the BBC’s commercial group of companies, reaches 287 million households in over 200 countries, across television, online and mobile. The agreement with 1Cast brings the potential to reach many more through its multi-platform offering.

“The way people consume news is changing all the time, and it’s up to broadcasters to keep pace with this. Delivering news when people want it, incorporating it into their lifestyles rather than expecting them to accommodate us, is hugely important. Our agreement with 1Cast allows us to distribute our content on demand across multiple video platforms, augmenting our existing tri-media offering,” said Beth Clearfield, Vice President of Digital Media and Business Development, BBC Worldwide, America.

“The BBC shares the same vision as 1Cast,” said Anthony Bontrager, President of 1Cast. “Video content should be available whenever and wherever consumers want in an easily consumable format. 1Cast has become a leader in the seamless distribution of video news across various platforms, and we’re excited to have the BBC join us with its vast breadth of news content and massive audience.”

1Cast is a digital newsstand that gives viewers more control over the content they consume. Viewers simply select the topics they care about most, and 1Cast delivers up-to-the minute newscasts of video clips from leading news sources, including the Associated Press, Reuters, CNBC, Barrons.com, Dow Jones, The Wall Street Journal, AllThingsD and now BBC World News.

News content from 1Cast is consumed on the go, via the iPhone, iPod Touch, Android mobile phone or on the web, and is updated continually throughout the day. Users can also share their personalized newscasts with friends via email or on platforms such as blogs, social networking sites and other web portals using the 1Cast embeddable video player.

About 1Cast

1cast is the world’s first desktop and mobile broadcast news and information service to put users in control of what, when and how they consume video news content. 1Cast’s unique video search and newscast platform delivers near real-time video clips of the latest headlines in business, politics, sports, technology and entertainment. Viewers can also create personalized newscasts around the topics and people they are most interested in and access these personal channels across any broadband enabled or wireless device. News networks worldwide use 1Cast to reach new audiences, ensure their current audience can engage with their content in a uniquely relevant manner and to further monetize their daily news programming. Advertisers partner with 1Cast because the company is a trusted source of professional, high-quality news programming that can be delivered in a highly targeted manner across multiple platforms. 1Cast is backed by Eagle River Holdings, LLC. For more information, visit http://www.1cast.com.

About BBC World News

BBC World News, the BBC’s commercially funded international 24-hour news and information channel, is owned and operated by BBC World News Ltd, a member of the BBC’s commercial group of companies. BBC World News attracts 78 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 287 million households and more than 1.6 million hotel rooms. The channel’s content is also available on 80 cruise ships, 43 airlines, 36 mobile phone networks and a number of major online platforms including bbc.com/news. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit http://www.bbcworld.com/

SOURCE 1Cast, Inc.


Source: newswire



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