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Grey Group Units Select Donovan Data Systems

Posted on: Thursday, 2 April 2009, 09:01 CDT

NEW YORK, April 2 /PRNewswire/ -- Grey and ghg (formerly Grey Healthcare Group) have chosen Donovan Data Systems (DDS) to provide systems and services to Grey offices across the United States.

Grey will install DDS' workflow management tool BrandOcean as well as corporate accounting and cost accounting applications. Grey had previously used an in-house system before signing on with DDS.

"Grey is a premier global communications company. Our clients expect exceptional creative work managed in an effective and efficient way," said Bob Oates, chief financial officer, Grey Group. "By partnering with DDS, we've put the best systems and services in place to enhance our competitiveness."

"We're thrilled to have the opportunity to enter this partnership with Grey," said Michael Donovan, chief executive officer and chairman, DDS. "Grey is a world-class agency with an impeccable record for delivering creative solutions. Its decision is an endorsement of DDS, our applications and our long-term development strategy."

DDS already provides systems and services to other parts of the WPP group in the United States, including Young & Rubicam, J. Walter Thompson, GroupM, Sudler and Hennessey, Hill & Knowlton and Team Detroit. "Our agreement with Grey and ghg further strengthens our partnership with DDS and gives us the opportunity to streamline our systems across the WPP network," said Andy Garlick, senior vice president, business systems, at WPP USA.

About Grey Group

Grey Group ranks among the largest global communications companies, with offices in 96 countries. Its parent company is WPP (Nasdaq: WPPGY). Grey Group's total offering includes Grey (advertising) and G2 (activation marketing). Grey's client roster includes many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, BAT, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly, Dairy Queen and ETrade. www.grey.com

About ghg

ghg is one of the world's leading healthcare communications companies, with 42 offices in 21 countries. ghg's global companies provide an extensive array of integrated services in support of brand acceleration and sales. It was nominated as Med Ad News' 2005 Agency of the Year, Most Admired Agency and Best Global Network. www.ghgroup.com

About DDS

Donovan Data Systems is the leading systems and software provider to

the advertising industry. It offers an exceptional range of business solutions from traditional media to digital media that improves their clients' decision making as well as operating efficiencies.

Each day DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world.

DDS has remained at the forefront of the advertising industry for more than 40 years with its unequalled service and support, innovative technology and long-term commitment to its clients. For more information visit www.donovandata.com.

PRESS CONTACTS: DDS: Steve Ellwanger, Press Counsel Group: 203-856-8303, steve@presscounselonline.com Grey Group: Owen J. Dougherty: 212 546-2551, odougherty@grey.com

SOURCE Donovan Data Systems

Source: PR Newswire

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