April 2, 2009

MSNBC is going high-def

MSNBC says it will begin telecasting in 1080i High Definition starting June 29.

The announcement was made Thursday at the Cable Show in Washington, D.C., by MSNBC President Phil

Griffin. MSNBC is in the best competitive place its ever been, beating CNN in prime time last month and continuing incredible growth, Griffin said.

Broadcasting in HD is only going to help us build on the great success we've had so far this year, and will give viewers what they've been asking for, a full high definition broadcast of MSNBC.

For the first time, MSNBC beat CNN in weekday prime time for the month of March in both total viewers and adults 25-54. MSNBC was also the No. 1 cable news network among younger viewers, adults 18-34, in prime time in March, and in the morning, MSNBC said.