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Fluid Music Canada's Trusonic(R) Chosen to Provide Music and Messaging to Brown Shoe Retail Locations

Posted on: Monday, 6 April 2009, 04:00 CDT

LA JOLLA, Calif., April 6 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN) the largest provider of Internet delivered music and messaging services for retailers, today announced that Brown Shoe Company, Inc. (NYSE: BWS), through its Brown Group Retail, Inc. and Brown Shoe Company of Canada LTD divisions, will deploy Trusonic's in-store music and messaging solution to approximately 1,300 locations throughout the United States and Canada.

Lorne Abony, Chief Executive Officer of Trusonic, said, "Trusonic has consistently demonstrated its ability to design and implement in-store audio programming that complements and articulates the values of some of the leading brands in retail. We are delighted to be partnering with Brown Shoe, and today's partnership announcement further underscores Trusonic's value proposition to major retailers."

About Trusonic

As the leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit: www.trusonic.com or email mark@trusonic.com.

About Brown Shoe

Brown Shoe is a $2.3 billion footwear company with global operations. Brown Shoe's Retail division operates Famous Footwear, the over 1,100-store chain that sells brand name shoes for the family, over 300 specialty retail stores in the U.S., Canada, and China under the Naturalizer, Brown Shoe Closet, FX LaSalle, Franco Sarto and Via Spiga names, and Shoes.com, the Company's e-commerce subsidiary. Brown Shoe, through its Wholesale divisions, owns and markets leading footwear brands including Naturalizer, LifeStride, Via Spiga, Sam Edelman, Nickels Soft, Connie and Buster Brown; it also markets licensed brands including Franco Sarto, Dr. Scholl's, Etienne Aigner, Carlos by Carlos Santana, Fergie branded footwear, and Vera Wang Lavender Label Collection as well as Barbie, Fisher-Price and Nickelodeon character footwear for children. Brown Shoe press releases are available on the Company's website at www.brownshoe.com.

SOURCE Fluid Music Canada's Trusonic, Inc.

Source: PR Newswire

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