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The Sports Network to Include Special Events Package Coverage for All Branded Content Clients

Posted on: Monday, 6 April 2009, 08:00 CDT

HATBORO, Pa., April 6 /PRNewswire/ -- The Sports Network (TSN), has announced that it is going to include its very popular special events package of content and graphics for over 50 world-wide events for its branded clients at no additional cost. "A critical aspect of our approach," stated Ken Zajac, Director of Sales for the global real time sports wire service, "has always been as much accommodation as possible. In reviewing the obvious, the current financial malaise that has adversely affected so many of our clients, our objective is to sustain and support, not impede their growth and expansion. As they, particularly all of the newspapers that utilize our content, have turned to the Internet with greater dependency for ad revenue and cutting costs while maintaining budget constraints, the only alternative for us was to support that effort, not place a burden of any sort upon it.

"Frankly," he continued, "and without fear of contradiction, there is nothing available to them in the current market to equal what we have established. Additionally, we are furnishing thousands of pages upon which clients can place ads and sponsorships. Most important of all, they are able to retain the resulting revenue, all of it. We will be providing this data to them at no additional cost other than a small, and I do mean small, monthly stipend to third party graphics contributors. How small? A few hundred dollars. We think it is primary to help out in every manner possible with a value afforded that would otherwise be thousands monthly."

Among the special events that will be branded for clients of The Sports Network is coverage of the following:

Major League Baseball Previews

http://www.sportsnetwork.com/merge/tsnform.aspx?c=sportsnetwork&page=mlb/previews/2009/index.aspx

Fantasy

http://www.sportsnetwork.com/merge/tsnform.aspx?c=sportsnetwork&page=fantasy/index.aspx

World Soccer

http://www.sportsnetwork.com/merge/tsnform.aspx?c=sportsnetwork&page=soc-cup/score_centre/index.htm

Australian Open

http://www.sportsnetwork.com/merge/tsnform.aspx?c=sportsnetwork&page=tennis-m/ausopen/2009/index.aspx

Daytona 500

http://www.sportsnetwork.com/merge/tsnform.aspx?c=sportsnetwork&page=nascar/daytona500/2009/index.aspx

Rob Dougherty, Director of Production and Design, added, "The response to this has been just short of overwhelming and the appreciation displayed by clients was, in a word, humbling. Consequently, we are in the midst of scheduling production and completion schedules over the next four to six months and, yes, it is on a first come, first served basis. We have no other choice but hope to have everyone advantaging this in place prior to the football season."

Mr. Zajac concluded by indicating that, in accord with a recent announcement stating that The Sports Network was "raising the bar on content distribution" by doing and offering more than any of its competitors, this effort was definitely an essential part of that effort. "Now is not a time to raise prices, it is a time to raise that bar and look at things long term," he said. "When you lose focus, take your eyes off the needs of your clients and stare at only the potential cost of the item, how far you can push their fees to you, we believe you have lost sight of the purpose of the relationship between yourself and them. That, simply stated, is not our style."

About The Sports Network

The Sports Network, North America's foremost international real-time sports wire service, furnishes a plethora of content on a 24/7 basis utilizing state-of-the-art technology that sets the tone and standard for the entire industry. For more information please visit www.sportsnetwork.com.

Contact: Maureen Galeone @ 1-215-441-8444 or e-mail Maureen@sportsnetwork.com Ken Zajac @ 1-215-441-8444 or e-mail kzajac@sportsnetwork.com

SOURCE The Sports Network

Source: PR Newswire

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