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DDB Wins Bridgestone Pitch for 2009 Global Brand Campaign

Posted on: Monday, 6 April 2009, 08:06 CDT

BERLIN, NEW YORK and TOKYO, April 6 /PRNewswire/ -- Bridgestone, the world's largest tire and rubber manufacturer, will conduct its 2009 global brand campaign with DDB Berlin, a part of DDB Worldwide. Under the leadership of Managing Directors Andreas Poulionakis and Stefan Schulte, the DDB Berlin team triumphed in the international pitch presentation in Tokyo. The new TV and print campaign will be aired in Japan, USA, China and Europe from the middle of May.

"DDB convinced us with a strategy and creative concept that underlines Bridgestone's premium brand appeal. The concept can be applied seamlessly to our global markets and our core markets are delighted with this solution," Steve Ryoji Yamada, General Manager, Brand Management Department Corporate Communication Division at Bridgestone, explained. "The passion and professionalism with which DDB has embraced our brand reinforced our decision."

Said Chuck Brymer, President and CEO of DDB Worldwide, "DDB Berlin's win of Bridgestone's global brand campaign is one more proof that DDB Worldwide offices delight in the fact that a great idea can come from anywhere and be championed everywhere."

Noted Andreas Poulionakis, Managing Director DDB Berlin, "We are very proud to be developing a global brand campaign for Bridgestone Corporation and we are honored to have been assigned this major project."

About DDB

DDB Berlin is an agency of the DDB Group Germany, part of the DDB Worldwide Communications Group Inc. (www.ddb.com), the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM) influence social communities and drive results Worldwide Creative. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).

SOURCE DDB Worldwide

Source: PR Newswire

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