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Salesforce.com Takes Enterprise Cloud Computing to the Masses With New Free Mobile Service

Posted on: Tuesday, 7 April 2009, 03:55 CDT

New Mobile Lite service now available for free as part of Salesforce CRM for BlackBerry smartphones, iPhone and Windows Mobile devices

Mobile Lite brings new levels of user adoption, field productivity, and customer value to the most popular Salesforce CRM applications - the Sales Cloud and the Service Cloud

LONDON, April 7 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced Mobile Lite, a new free mobile offering that provides customers with instant access anywhere to Salesforce CRM. Mobile Lite is now available for iPhone, BlackBerry smartphones and Windows Mobile devices. The announcement was made today at salesforce.com's Cloudforce London event.

Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)

Mobile Lite builds on the success generated by customers using the full mobile capabilities of Salesforce CRM over the past three years. Mobile Lite now offers salesforce.com customers basic access to some of the most common Salesforce CRM features and an easy way to get started with the productivity and efficiency of cloud computing on mobile devices.

"We want even more customers to experience the success possible with mobile access to our cloud," said Marc Benioff, chairman and CEO, salesforce.com. "We want our customers to take the cloud with them, wherever they go. By delivering mobile access to our cloud, for free, we're accelerating adoption of the cloud and delivering value to customers in times when they need it the most."

"Salesforce CRM gives our employees mobile access to the data they need in the cloud," said Brian Fisher, Director, Business Technology, Papa Murphy's Take 'N' Bake Pizza, the world's largest take-and-bake pizza company. "Over half of our employees work remotely and access critical Salesforce CRM data via BlackBerry smartphones. Mobile access to the Sales Cloud has resulted in better data quality, faster data capture, and eliminating paper processes."

"Ten years ago, accessing applications on your cell phone was considered advanced. Today, mobile access to enterprise applications is expected," said Sheryl Kingstone of Yankee Group. "Salesforce.com understands the productivity benefits that come with mobile access, and is making Mobile Lite an added benefit of Salesforce CRM."

Salesforce CRM and Mobile Lite

Salesforce CRM delivers an integrated set of real-time cloud applications including the Sales Cloud and the Service Cloud. The Sales Cloud delivers collaboration between sales and marketing across the enterprise. The Service Cloud is the next generation of customer service, allowing companies to join every conversation with their customers, regardless of where they take place.

Mobile Lite is a new offering from salesforce.com that enables users to access the Sales Cloud and Service Cloud from their mobile devices. The Mobile Lite service allows end users to log calls and emails, update activities and tasks as well as view account and contact details, leads, opportunities, cases, solutions, assets, and dashboards, all from their mobile device. Mobile Lite offers a subset of the features available in the full mobile version, and with just a few clicks, customers can upgrade to the full functionality.

Mobile Lite and the Sales Cloud: Access Customer Data from Anywhere

Companies can use Mobile Lite to get started accelerating the efficiency and productivity of their sales reps regardless of location. Mobile Lite and the Sales Cloud help salespeople and managers stay constantly connected to the latest prospect and customer information so they can:

• Instantly access dashboards, accounts, opportunities, cases, solutions, and more
• Review up-to-the-minute account information right before important calls and meetings
• Respond to leads and customer requests and log the details in Salesforce CRM
• Improve data quality and pipeline visibility
• manage relationships and workload while using only a mobile device

Mobile Lite and the Service Cloud: Ensure Customer Satisfaction while on the Road

Mobile field service and support representatives can instantly access critical customer and case information in the Service Cloud using their mobile devices in the field. As issues are resolved, they can update task and event-based information, check the details of the next call, or pull up a map to their next appointment. That means reduced response times and higher customer satisfaction. Adding Mobile Lite to the Service Cloud allows customers to:

• Review cases and search solutions from a mobile device
• Review tasks and check activity history to ensure success the first time out on a call
• Update tasks and calendar events from the field

For more information, please visit: http://www.salesforce.com/mobile/lite.

A video explaining cloud computing in simple terms is available here: http://www.salesforce.com/cloudcomputing/.

Pricing and Availability

Mobile Lite is free and is now available for Salesforce CRM Professional Edition, Enterprise Edition and Unlimited Edition customers.

Professional Edition and Enterprise Edition customers can upgrade to the full mobile version of Salesforce CRM for an additional $50 per user per month.

The full mobile version of Salesforce CRM is included at no extra cost for Unlimited Edition customers.

About salesforce.com

Salesforce.com is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications, available at http://www.salesforce.com/products/, has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company's Force.com platform, http://www.salesforce.com/platform/, enables customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud. Based on salesforce.com's real-time, multi-tenant architecture, Salesforce CRM and Force.com offer the fastest path to customer success with cloud computing.

As of January 31, 2009, salesforce.com manages customer information for approximately 55,400 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Copyright (c) 2009 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

SOURCE Salesforce.com

Source: PR Newswire

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