Furniture Factory Warehouse Hires Blue Clover

April 13, 2009

SAN ANTONIO, April 13 /PRNewswire/ — The management team at Furniture Factory Warehouse (FFW) has a history of giving back to the community, so they have hired Blue Clover — a versatile, fast moving On and Off-Line Branding(TM) firm based in San Antonio — to coordinate a donation campaign that includes a series of contributions to deserving military war heroes.

Based in San Antonio, Furniture Factory Warehouse has also hired Blue Clover to manage its media buys and produce new broadcast commercials for the store’s six Texas markets.

Blue Clover has already launched its donation campaign, awarding a room full of furniture to three Purple Heart war heroes now living in San Antonio because of extensive medical treatment at BAMC (Brooks Army Medical Center).

“What we really like about Blue Clover is they are a truly multi-cultural firm,” said Rick Rennhack, Furniture Factory Warehouse. “They create campaigns that are culturally relevant to Anglos and Hispanics.”

“This opportunity is not only fun and great for our firm, but more importantly we get to contribute towards an effort that rewards our honorable men and women of the armed forces,” said Jose B. Sena, president, CEO and founding partner, Blue Clover. “Blue Clover is also ecstatic to expand our partnership to TV in both English and Spanish. We will strive to bring great humor and increase sales through these spots.”

Blue Clover was established in 2003 by marketing experts and partners Jose B. Sena, Juan Barrera and Chris Gilbert. The company now includes partner Carl Thompson and more than 14 creative and technology professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience. It now has offices in Atlanta, Mississippi and Dallas.

Blue Clover has more than 120 local and national clients, ranging from Physicians Health Choice (a physician-owned, Medicare Advantage HMO offered in Texas, New Mexico, Arkansas and Florida) to a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States).

More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.

SOURCE Blue Clover

Source: newswire

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