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Activision Supports Nintendo(R) DSi(TM) Launch With DSiWare(TM) Title Mixed Messages(TM)

April 13, 2009

SANTA MONICA, Calif., April 13 /PRNewswire-FirstCall/ — Showing its support for Nintendo’s new handheld game system the Nintendo DSi(TM), Activision Publishing, Inc. (Nasdaq: ATVI) is the first third-party publisher to have a downloadable game available via the DSiWare(TM) service that lets consumers populate their Nintendo DSi system with downloadable games. Created by Vicarious Visions, an award winning studio with a history of developing landmark titles for the Nintendo handheld platforms, Mixed Messages(TM) is a party game designed for 2 to 21 players that delivers hours of creative and hilarious fun by allowing players to take turns either writing a phrase or drawing picture and passing it onto the next player to add their style to it.

“The Nintendo DSi should further broaden the appeal of portable gaming and we are excited to debut Mixed Messages,” said Mike Griffith, President and CEO, Activision Publishing, Inc. “The game is a fun way for consumers of all ages to explore their creativity as they evolve the message in the game.”

“Nintendo DSi lets people create their own personalized content and share it with friends and family,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Mixed Messages balances those features in a fun way by putting a modern twist on the classic game of telephone. Players create a new Nintendo DSi experience every time they play.

Mixed Messages is now available for Nintendo DSi from the Nintendo DSi Shop at a price of 500 DSi points and is rated “E” for Everyone by the ESRB. For more information on Mixed Messages, visit www.mixedmsgs.com.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

(C)2008-2009 Activision Publishing, Inc. Activision and Guitar Hero are registered trademarks, and Mixed Messages is a trademark, of Activision Publishing, Inc. All rights reserved. Nintendo DSi and DSiWare are trademarks of Nintendo. All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.


Source: newswire



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