Oreo(R) Double Stuf(TM) Racing League Proudly Announces AstroTurf(R) as First Official Sponsor
Iconic Brands Team Up For One-of-A-Kind Sponsorship
AstroTurf was designated as the official turf of the DSRL after deep consideration by “league officials.”
“Selecting AstroTurf as the ‘official turf’ for the DSRL makes perfect sense because it’s a high quality product that will make it even more exciting for everyone, from professional athletes to consumer fans, to compete and show off their lick racing skills,” said
In fact, the first Oreo DSRL competition to take place on a custom-made DSRL/AstroTurf field will be a special lick racing event in
“In the more than 40 year history of AstroTurf, the decision to support the Oreo Double Stuf Racing League is a milestone for the company,” said
The AstroTurf sponsorship will include co-branded print advertising, inclusion at trade shows, and a co-branded presence on both the astroturfusa.com and dsrl.com Web sites.
History of the DSRL
The DSRL launched in
Earlier this year, the sisters challenged the Mannings for DSRL supremacy, and raced against each other in a national advertising spot in January, which ultimately ended in a draw.
Twisting, Licking and Dunking Tradition
The DSRL is a fun activity that family and friends can enjoy together. The only real “equipment” needed is an Oreo Double Stuf cookie, a single glass of milk and someone to compete against. To start the race, each person twists their cookie open and licks off all the creme. Then, each person shows his or her cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish wins!
For more information on the Oreo Double Stuf Racing League and to become an official member, visit www.DSRL.com.
About Oreo/Kraft Foods
Kraft Foods (http://www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and
The iconic AstroTurf(R) brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies, leveraging the industry’s only vertically integrated manufacturing system. The relaunch of AstroTurf(R), including the enlistment of football legend
SOURCE Kraft Foods