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Organic Promotes Conor Brady to Senior Vice President, Chief Creative Officer and Steve Kerho to Senior Vice President of Analytics, Media, and Marketing Optimization

Posted on: Monday, 13 April 2009, 08:00 CDT

Promotions Reinforce Commitment to Breakthrough Creative and Industry-Leading Marketing Intelligence

SAN FRANCISCO, April 13 /PRNewswire/ -- Organic, Inc., a leading digital communications agency, today announced the promotion of Conor Brady from Vice President of Creative to Senior Vice President, Chief Creative Officer, and the promotion of Steve Kerho from Vice President to Senior Vice President of Analytics, Media and Marketing Optimization.

These promotions reflect the agency's commitment to "EQ + IQ(TM)," Organic's approach for bringing together the emotion of creative, and the marketing intelligence of analytics to deliver exceptional experiences for clients. Organic is passionate about maintaining deep empathy for the customer's needs and expectations, while pushing the creative envelope and optimizing the media mix to improve return on investment (ROI) and marketing value.

As Chief Creative Officer, Conor will continue to oversee Organic's creative group and build on his team's award-winning work for Bank of America's "Morris on Campus," Chrysler's "Jeep Urban Ranger," Estee Lauder and Ethan Allen's websites, and Sony Playstation's "LittleBigWorkshop."

As part of his new role, Conor is restructuring how the creative team works around Organic's new "Total Experience" process from insight, to idea, prototype, and test-to-learn. It is a process designed to be channel agnostic and to always be "in beta." "This new process truly pays off on EQ + IQ and gets us into the hearts and minds of the consumer," says Conor.

As Senior Vice President of Analytics, Media, and Marketing Optimization, Steve Kerho will continue to lead Organic's Marketing Intelligence Group, reinventing the concept of marketing ROI. Recently Steve's group measured and optimized Jeep's media mix to deliver a 15 percent savings, which when implemented, returned $17 million in marketing value. Organic's Marketing Intelligence Group analyzed the media spend across all (online and offline) channels for the Jeep brand and was able to predict total retail sales for Jeep within 1 percent of actual numbers in 2008, despite tremendous turbulence in the market.

"Today's promotions represent Organic's commitment to honoring both the EQ + IQ of every marketing initiative and our laser focus on delivering exceptional experience(TM) and results for our clients," said Marita Scarfi, COO, Organic. "Conor's transition to CCO reflects his stellar creative talent, leadership and commitment to delivering breakthrough client work. Steve's marketing intelligence team has 'leap-frogged' the industry's leading marketing intelligence and predictive modeling practices. He and his team are working with a variety of brands to provide insight into marketing spend, allowing clients to use ROI as a true forecasting tool, rather than just a rear-view mirror."

About Conor Brady, Senior Vice President, Chief Creative Officer

With over 15 years as an Experience Designer/Creative Director, Conor is responsible for the creative discipline throughout the Organic network. As the Chief Creative Officer, Conor oversees work for all Organic clients including Bank of America, Chrysler LLC, Intel, Ethan Allen, Nike Canada, Sony and others. Previously Conor held the roles of Vice President of Creative and Group Creative Director when he joined Organic in 2006. Prior to Organic, he was a Creative Director at Razorfish in London and New York, working with brands including Conde Nast, Taj Hotels, Ford Motor Company, HBO, Nielsen Media, on the redesign of the New York Times website, and on the re-launch of the Financial Times site. Conor also worked out of the Razorfish Stockholm office on Nokia. Prior to that, Conor was involved in the music industry as Creative Director at PolyGram/Universal.

About Steve Kerho, Senior Vice President of Analytics, Media, and Marketing Optimization

As Senior Vice President of Analytics, Media and Marketing Optimization, Steve oversees Organic's Marketing Intelligence Group and works to ensure clients optimize marketing spend and the media mix to deliver the highest ROI possible. Previously Steve was Director of Interactive Marketing and Media for Nissan North America, where he managed all media planning, strategy and buying for the Nissan and Infiniti brands, and all online content. While there, he was named one of AdAge's "Media Mavens" in 2007 for creating ground-breaking media programs such as "Live Sets" on Yahoo, the Heisman Trophy Sponsorship with Sports Illustrated and ESPN, as well as The Heroes integration program with NBC. Forbes Magazine also recognized Steve for creating a suite of industry leading marketing analytics tools that optimize marketing efficiency and effectiveness. Prior to joining Nissan, Steve was the Chief Strategy Officer for The Designory where he helped start and then manage their interactive and web development groups. He has also held various positions in marketing, product planning, strategy and sales for Mazda Motors of America and Isuzu Motors of America.

About Organic, Inc.

Organic (www.organic.com) is a leading digital communications agency that uses a consumer-empathy-based approach, combined with a holistic view of the digital landscape, to design and build exceptional interactive experiences that effectively engage and persuade customers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit, and Toronto. To learn more about Organic and the Organic(R) services, please visit www.organic.com or read our blog at http://threeminds.organic.com.

Organic, Inc. is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, digital and interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

(C) & (R) Organic, Inc.

SOURCE Organic, Inc.

Source: PR Newswire

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