TargetCom Wins Creative Work for Midwest Center for Stress & Anxiety

CHICAGO, April 13 /PRNewswire/ – Integrated marketing agency TargetCom has been awarded two creative assignments for the Midwest Center for Stress & Anxiety (MWC), the nation’s leading provider of self-care and coaching programs for people who suffer from stress, anxiety and depression.

TargetCom’s initial projects are creative concept development and production of a new direct response television infomercial and short-form spots. These will be produced for MWC’s flagship product, Attacking Anxiety & Depression, (AA&D), a 15-week program of CDs and DVDs. TargetCom also will create spots for a new product, The Solution, A 5-Day Emotional Makeover for Controlling Stress & Worry. The clinically-validated AA&D program is the # 1 non-pharmaceutical product treating anxiety and depression disorders in the U.S.

During its 20-year history, MWC has sold nearly a million of its AA&D programs to consumers via direct response television and online marketing, in addition to the best selling books, “From Panic to Power” and “Life Without Limits,” written by Lucinda Bassett, MWC’s founder.

“Anxiety and depression disorders today affect nearly 60 million adults in this country, and our mission is to be a motivating resource that offers self-help products and services to empower these people with the skills to create a healthier and more fulfilling life,” said Bassett. “Given the socio-economic environment and increasing levels of stress, anxiety and worry people are suffering, we anticipate a huge need for our products and services.”

TargetCom President Nora Ligurotis said work is underway to produce the first series of spots, which will feature consumer testimonials. “We are extremely pleased to add the Midwest Center to our client roster,” she said. “One of our specialty areas is creating brand-building television with significant measurable outcomes. We’re confident the new creative will deliver strong results.”

“We are excited to be working with TargetCom because they have a proven track record of building emotionally-driven campaigns. Further, they are widely known for exceptional client service and partnering with their clients to develop a brand strategy that drives growth,” said Jennifer Schuler, VP Product Management. “Our company is entering an exciting new phase of growth, with new products to serve the increasing number of people seeking non-pharmaceutical, natural solutions. We believe TargetCom is ideally suited to help us achieve our goals.”

TargetCom (www.targetcom.com) is an integrated marketing agency that practices the art and science of generating, executing and measuring great ideas for clients who are serious about growth. The agency, headquartered in Chicago, is part of MDC Partners, Inc., (www.mdc-partners.com), a leading provider of marketing communications services based in New York and Toronto.

The Midwest Center for Stress & Anxiety is a leading provider of self-help and coaching programs for people who suffer from stress, anxiety and depression. The Midwest Center specializes in cognitive and behavioral-based solutions that help individuals discover a life of personal fulfillment and purpose. The company is a portfolio company of Transom Capital Group. For more information on the Midwest Center, please visit www.stresscenter.com.

SOURCE TargetCom