Borden Gives the Dairy Case a Fresh Look
of a makeover as
packaging design and an exciting new ad campaign featuring one of Disney’s
Keeping the Borden brand current with families, the new label designs will
be on all
television and radio ads featuring the teen star of the “Wizards of Waverly
Place” with Elsie-the-cow will spotlight the brand across the region.
years, and now we are bringing the brand and Elsie to the next generation of
milk drinkers,” said
catch eyes in the dairy case and help shoppers find their favorite brand of
great-tasting milk, while our new star Selena teams up with Elsie to remind
parents that our local, farm-fresh milk is the best choice for their family.”
New Borden Labels Promote Local Farm-Freshness
made locally. In addition to the new barn imagery, Elsie the cow remains
prominent on the label. The new labels will be seen across all lines,
including the Plus Line (Lite Line, High Protein and Kid Builder), in gallons,
half-gallons, quarts and single serve sizes. The new labels will arrive in
dairy cases this month.
New Celebrity Ads Hit the Airwaves, Behind the Scenes on the Web
Meanwhile, new television and radio ads starring
back the famous tagline from recent years: “If It’s
Good.” Look for Selena’s image alongside Elsie herself at special events
the commercial complete with behind-the-scenes footage at bordenonline.com.
“I am a big fan of
it’s the best-tasting milk today,” says Gomez. “I think it’s important to help
moms and get the word out to kids that milk is a cool, fun drink that helps
keep you fueled and ready for whatever you’re up to in your life.”
Channel series “Wizards of Waverly Place,” a new music album expected this
summer being released by Hollywood Records, and a feature film currently in
production for release later in 2009. She also was recently seen as the star
in the ABC TV movie “Another Cinderella” which debuted # 1 for the network.
Lite Line, High-Protein Plus, and Kid Builder, in addition to regular whole,
2%, 1%, and fat-free milk in both white and an array of flavors.
offers a Borden Organic line, featuring the ergonomic 96 oz. Perfect-Pour
bottle. Along with the extensive milk line,
dairy products including cottage cheese, sour cream, dips and yogurt products.
For more information on