ACIS and Original Penguin(R) Launch Spring Fundraising at Campus Pop-Up Stores

April 14, 2009

Students, Charities to Benefit From 20-Campus Program Via Giveaways, Discounts, Sweepstakes and Donations

NEW YORK, April 14 /PRNewswire/ — American Collegiate Intramural Sports (ACIS), the nation’s largest college sports property, and sportswear manufacturer Original Penguin(R) by Munsingwear, will launch Original Penguin(R) Pop-Up Stores during April and May at 20 college campuses across the country. This new college marketing platform, including student giveaways and sweepstakes, is aimed at showcasing the latest fashion in a fun, interactive venue while also raising money for local charities.

A local charity will benefit from merchandise sales at the Original Penguin(R) Pop-Up Stores. Each charity will receive t-shirts to sell at the stores and keep 100 percent of the funds generated. In addition, Original Penguin(R) will also make a donation to that charity at the conclusion of the event.

The roster of schools, boasting a collective population of over 360,000, includes Cornell Univ., Hofstra Univ., Univ. of Massachusetts; Ohio Univ.; Univ. of Cincinnati, Xavier Univ., Temple Univ., Cal State Long Beach, UNLV and Univ. of South Carolina.

Pop-Up Stores will also be situated at major campus outdoor events like music festivals and concerts. Students receive an exclusive special offer for any Original Penguin(R) purchase at the Pop-Up stores, Original Penguin retail outlets and online. Original Penguin(R) drawstring backpacks and music CDs will be given away free with purchase while supplies last.

At each campus, one student will win an Original Penguin(R) Gift Card and be entered into the national sweepstakes to win a trip for two to Miami Beach, $1,000 cash and a $1,500 shopping spree at the Miami Original Penguin(R) retail store.

“We see this as a tremendous opportunity to help local charities and provide an exclusive special offer for students to stock up on the latest Original Penguin fashions they’ll be wanting for the spring and summer,” said Jason Gallen, Vice President of Retail/Ecommerce for Original Penguin(R). “All of the fun elements make it kind of an added campus attraction.”

About ACIS

American Collegiate Intramural Sports (ACIS) is a college marketing platform that provides high-quality intramural sports and fitness programming for college students in a variety of sports including ACIS Football, ACIS Basketball and ACIS Fitness. For more information, visit www.aciscollege.com.


Source: newswire

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