The Teams. The Talent. The Dollars. That’s HispanicSportsBusiness

CORAL GABLES, Fla., April 14 /PRNewswire/ — Hispanic Market Weekly, the leading authority on news and events moving the Hispanic market, is proud to announce the launch of HispanicSportsBusiness.

An exciting and exclusive new online feature from Hispanic Market Weekly, HispanicSportsBusiness is the first information source that truly connects the Hispanic marketer, advertiser and agency to the fast-growing world of professional sports.

Each Friday morning, HispanicSportsBusiness gets you revved up for the weekend by offering unique and exclusive information on how sports leagues, sports franchises and the athletes themselves are attracting the dollars through Latino-focused efforts.

From Major League Soccer and the “world class” leagues to professional baseball, football, basketball and “extreme sports” such as mixed martial arts, HispanicSportsBusiness is your source for building brand awareness and achieving business growth by luring the Latino sports fan.

“With more sports teams – including the storied New York Yankees – starting to do more to reach the Latino sports fan, the timing for the launch of HispanicSportsBusiness couldn’t be better,” said Arturo Villar, publisher and founder of Hispanic Market Weekly. “With an increased interest in connecting sports franchises, leagues and top Latino talent to marketers and advertisers, we will ‘follow the money’ and provide our readers with information and insight that simply isn’t covered by any other publication.”

Adam Jacobson, associate editor for HispanicSportsBusiness, added, “HispanicSportsBusiness makes so much sense. From the NBA’s Noche Latina promotions to World Wrestling Entertainment, more and more is being done to target the first-generation, Spanish-preferred sports fan. And we’ll be there to report about it.”

Internet users can easily navigate to HispanicSportsBusiness by visiting HispanicMarketWeekly.com.

Hispanic Market Weekly subscribers and select sports industry professionals can also access HispanicSportsBusiness via a weekly e-mail sent Friday mornings.

HispanicSportsBusiness. — It’s all about Hispanics, sports and money — a Triple Play!

For HispanicSportsBusiness advertising opportunities, contact Senior VP of Advertising Carey Davis at 305.448.5838 or by e-mail at cdavis@hispanicmarketweekly.com

Contact: Adam Jacobson, associate editor, 305.448.5838. ajacobson@hispanicmarketweekly.com

SOURCE Hispanic Market Weekly