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Fluid Music Canada's Trusonic(R) to Provide Music and Messaging to All PETCO Stores

Posted on: Wednesday, 15 April 2009, 04:00 CDT

LA JOLLA, Calif., April 15 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN) the largest provider of Internet delivered music and messaging services for retailers, today announced that PETCO, a leading pet specialty retailer, will deploy Trusonic's in-store music and messaging solution to all of its 950+ stores in the United States.

Trusonic has programmed a custom audio solution to generate awareness of store programs, educate customers and build PETCO brand loyalty for all stores. Trusonic's message scheduling and production team will work closely with PETCO's marketing team to support their general and location specific messaging schedule for on-site events, which include in-store adoption events, holiday events, PETCO Foundation fundraisers, National Chihuahua Races, Hamster Ball Derby, grand openings and more.

"The messaging capabilities of Trusonic's service provide added strength to our marketing and merchandizing programs," said William Scola, Director of Indirect Procurement for PETCO. "We're pleased to partner with Trusonic to help enhance the PETCO brand in all of our stores."

"Trusonic has a long history of designing and implementing in-store audio programming that complement well-established retail brands, and we are delighted to be partnering with PETCO," said Lorne Abony, Chief Executive Officer of Trusonic. "Our partnership with PETCO underscores Trusonic's value proposition to major, national retailers."

About Trusonic

As the leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit: www.trusonic.com or email mark@trusonic.com.

About PETCO

PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 950 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at PETCO.com. Our nonprofit organization, The PETCO Foundation, has raised more than $49 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the foundation, we work with and support more than 5,700 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

SOURCE Fluid Music Canada's Trusonic, Inc.

Source: PR Newswire

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