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OMVC at NAB 2009 - The Signal is Clear: Broadcasters Are Ready for 2009 Mobile DTV Launches

Posted on: Wednesday, 15 April 2009, 09:10 CDT

With 20+ Participating Players, Mobile DTV Infrastructure Is In Place - See It Now On the NAB Floor!

"Mobile DTV: The Power of Broadcast on the Go!" Super Session

Booth #C8150

LAS VEGAS, April 15 /PRNewswire/ -- National Association of Broadcasters Show -- It's time to roll out ATSC Mobile DTV. The 2009 NAB Show represents the first opportunity to display the entire mobile digital television (DTV) network, including solutions providers along the broadcast Mobile DTV value chain, from content and interactivity, to encoding and metadata, to multiplexing and transmission. Together, with an array of new partners and vendors, the Open Mobile Video Coalition (OMVC) is re-imagining the wireless arena, providing a first-class TV viewing experience for consumers.

The OMVC, an alliance of more than 800 broadcasters whose mission is to accelerate the development of Mobile DTV in the United States, along with its members and partners, will have an immense presence on the show floor, featuring a variety of live over-the-air capabilities, functional products and future services. The OMVC will also illuminate the lucrative opportunity that the technology presents -- unique to broadcasters -- that will not only expand their services to the public, but also increase broadcaster revenues. It's time to reveal the extent to which ATSC Mobile DTV is ready for deployment!

Never Miss a Vegas Minute

OMVC-sponsored Super Session

Mobile DTV: The Power of Broadcast on the Go!

April 20, 2009 | 7:30 a.m. - 8:30 a.m. | Ballroom A of the Las Vegas Hilton

The OMVC Super Session panel, sponsored by LG Electronics, Samsung Electronics, Harris Corporation and Rohde & Schwarz, seeks to educate NAB attendees with the latest information on broadcaster and device manufacturer commitment, affordable transmission facility improvements and the flexible system architecture, which supports a variety of business models offering limitless interactivity and advanced subscriber features. The panel will be emceed by Fox Business Network anchor Liz Claman and include David Rehr, NAB; Brandon Burgess, ION Media Networks, Inc.; John Eck, NBC Universal; Dave Lougee, Gannett Broadcasting Co.; Colleen Brown, Fisher Communications; Bob Rast, LG Electronics; and John Godfrey, Samsung. The opportunities are endless for this new medium that moves as fast as consumers do.

The Super Session is open to all attendees.

OMVC Booth

Mobile DTV: Never Miss a Minute

Booth C8150

Today's consumers are in motion, and they want their favorite TV to come right along with them! Visit the Open Mobile Video Coalition booth to learn about membership and efforts to accelerate Mobile DTV deployment, plus witness the latest in this new media technology, from local and national programming to interactivity (VOD, DVR, etc.) to next-generation devices.

Wondering how to meticulously track the behavior, attitudes and experience of the mobile consumer? Audience measurement opportunities will be demonstrated by Nielsen and Rentrak.

Devices on display at the booth include:

• LG Electronics' ATSC Mobile DTV Receiving Devices, including personal mobile DTV-portable DVD, and CDMA and GSM mobile phones
• Kenwood's ATSC Mobile DTV Receiver Demonstration with Kenwood Rear-Seat Entertainment System
• Dell Mini 10 netbook, the first laptop PC with integrated ATSC Mobile DTV capability

ATSC Pavilion

Mobile Solutions Pavilion Content Central

Booth C8546, C8546I

The NAB Show will present mobile entertainment as no other venue can -- bringing together the largest global audience of media, entertainment and communications content professionals in attendance to experience an unprecedented combination of exhibits and educational opportunities, presenting a 360 degree perspective of the ATSC Mobile DTV entertainment business. Demonstrations include Axcera, Dell, DTV Innovations, ETRI, EXPWAY, Harmonic, LG Electronics, Linear Acoustic, MobiTV, Pixtree, Rohde & Schwarz, RRD USA, Sarnoff, Sencore, Sinclair / Acrodyne (Ai), Triveni Digital, Visteon and Zenith.

The OMVC Booth and the ATSC Pavilion are located in the Las Vegas Convention Center's Central Hall and will be open Monday through Wednesday, April 20 - 22, from 9:00 a.m. - 6:00 p.m. and Thursday, April 23 from 9:00 a.m. - 2:00 p.m.

Mobile Movers & Shakers

Mobile DTV will extend broadcast-quality simulcast TV to next-generation mobile and portable devices, not to mention open limitless interactivity and application opportunities. Improved picture quality, coupled with expanded programming choices and local content, can now be distributed via Mobile DTV. At NAB, the local broadcasters will be on-the-air with real content offerings, demonstrating business opportunities and end-to-end solutions emerging this year.

Here are some of the key players in the development and deployment of Mobile DTV. To discover how this new technology is poised to shake the foundation of the broadcast landscape, please swing by their booths and sessions for additional information.

See Mobile DTV at These Booths

• Acrodyne Industries | C1336
• Axcera | C1319, C8546D
• DISH Network | invitation only suite
• Grass Valley | SL-106
• Harris Corporation | N2502
• LG Electronics | C8546F
• Rohde & Schwarz | C1933 & C8546P
• Roundbox | N2502 (demonstrating in the Harris booth)
• Sinclair Broadcast Group | C8546N (Additional demonstrators: Acrodyne Industries, DTV Innovations, EXPWay, Harmonic, MobiTV, Rohde & Schwarz and TitanTV)
• Triveni Digital | SU3402 & C8546Q

Learn More about Mobile DTV at These Sessions and Events

IEEE-BTS Technology Tutorial: The ATSC Mobile DTV Candidate Standard

IEEE Broadcast Technology Society Broadcast Engineering Conference

April 18, 2009 | 9:00 a.m. - 12:00 p.m. | Room S226/227

Featuring speakers from the ATSC, ION Media, Kenwood, MobiTV and Triveni Digital

Society of Broadcast Engineers Ennes Digital TV Transition Workshop

Implementing ATSC Mobile/Handheld DTV

April 18, 2009 | 1:15 p.m. - 2:45 p.m. | Room S219/220

Featuring speakers from Harris Corporation and Zenith Electronics

Mobile Television Technology Part I

Broadcast Engineering Conference

April 19, 2009 | 9:30 a.m. - 12:00 p.m. | Room S219/220

Featuring speakers from Axcera, Electronics Research, Inc., NBC Universal, PBS and Qualcomm MediaFLO Technologies

Mobile Television Technology Part II

Broadcast Engineering Conference

April 19, 2009 | 1:00 p.m. - 3:00 p.m. | Room S219/220

Featuring speakers from NBC Universal, TV Globo, LG Electronics, Kenwood and Triveni Digital

Awards: NAB's Broadcasting Engineering Achievement Awards

Technology Luncheon sponsored by LG Electronics

April 22, 2009 | 12:00 p.m. - 1:45 p.m. | Room: Hilton Barron Room

Honoring Sterling Davis, Cox Broadcasting (Chairman of the OMVC Technical Advisory Group), and Jack Sellmeyer, Sellmeyer Engineering

The 2009 NAB Show runs from April 18-23, 2009 at the Las Vegas Convention Center, and the Las Vegas Hilton, in Las Vegas, Nev. For complete information, visit http://www.nabshow.com/.

OMVC MEMBER COMPANIES

Association of Public Television Stations

Belo Corp. (NYSE: BLC)

Capitol Broadcasting Company, Inc.

Corporation for Public Broadcasting

Cox Television

Dispatch Broadcast Group

Fisher Communications, Inc. (Nasdaq: FSCI)

FOX Television Stations (NYSE: NWS)

Freedom Broadcasting, Inc.

Gannett Broadcasting (NYSE: GCI)

Gray Television Inc. (NYSE: GTN)

Hearst Argyle Television, Inc.

ION Media Networks, Inc.

LIN TV Corp. (NYSE: TVL)

McGraw-Hill Broadcasting (NYSE: MHP)

Meredith Corp. (NYSE: MDP)

Morgan Murphy Media

Media General Inc. (NYSE: MEG)

NPG Broadcast Division

NBC Universal -- NBC Station Group and Telemundo -- (NYSE: GE)

Peachtree TV

Post-Newsweek Stations (NYSE: WPO)

Public Broadcasting Service

Raycom Media

Schurz Communications, Inc.

Scripps Television Station Group

Sinclair Broadcast Group Inc. (Nasdaq: SBGI)

Sunbeam Television Corp.

OMVC MEMBER ASSOCIATIONS

Association for Maximum Service Television

National Association of Broadcasters

SOURCE Open Mobile Video Coalition

Source: PR Newswire

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