ProLink Touch a Finalist for ‘Most Innovative New Technology’ at First Annual Digital Out-of-Home Media Awards
Advertisers Reach Hyper-Affluent, Highly-Captive Demographic with Cart-Mounted ‘Touch’ Screen GPS
The golf industry’s first cart-mounted “touch” screen GPS system, ProLink Touch was named a finalist along with Wal-Mart and the Big Ten Network. The winner will be named at an awards presentation the evening of
“ProLink Touch is the golf industry’s most advanced advertising tool, and next great DOOH channel,” says
“The introduction of Touch to the market will forever change the way advertisers interact with the hyper-affluent and highly-captive golfing demographic,” says
Advertisers benefit from ProLink Touch, as the system accommodates various ad shapes and sizes while rotating spots continually. This gives advertisers greater flexibility and a wider range of pricing options. Additional playing functions encourage more frequent golfer interaction with the screen, increasing ad impressions. Video features and advertising will be standard on the system, without disturbing the playing environment. ProLink Touch’s fully interactive data collection screen allows for personalized scorecards, handicapping and data mining functions.
For courses’ bottom lines, ProLink Touch’s expansive memory stores up to 7,500 ads, generating incremental revenue through a larger sales inventory. Designed with a new, proprietary custom interface, ProLink Touch delivers lightning-fast cart-to-clubhouse communication for all purposes including two-way communications, golfer safety and pace-of-play alerts.
As with all ProLink products, Touch’s vibrant hole graphics let golfers pinpoint distances, locate hazards, navigate layouts and order menu items. From the pro shop, management uses ProLink to monitor cart fleets and optimize overall operations from fully integrated, Windows-based workstations. The precise locations of carts, color-coded pace-of-play status, cart-battery levels and wear-and-tear indicators are continuously displayed. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, adding four rounds daily.
ProLink is the world’s most widely used golf cart-based GPS system and is featured at past Ryder Cup hosts the K Club and Valderrama, and world-class resorts Four Seasons Hualalai, Amelia Island Plantation, the Arizona Biltmore and more.
ProLink Solutions with over 700 courses, is the world’s leading provider of GPS golf course management systems and revenue-generating on-course advertising. The company’s core philosophy is being a “Trusted Partner” to its golf-course customers. From enhancing golfers’ overall experiences and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink products and services have captured markets both nationally and globally.
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SOURCE ProLink Holdings Corp.