Everything Channel's Institute for Partner Education & Development Announces the 2009 Channel Masters Program
Posted on: Thursday, 16 April 2009, 08:00 CDT
Year-Long Program Offers Senior Channel Managers Insight, Tools and Techniques for Developing, Executing and Accelerating Successful Channel Strategies
(Logo: http://www.newscom.com/cgi-bin/prnh/20090416/NY99195 )
"The key to gaining and growing market share in today's marketplace depends on a vendor's ability to design, execute and measure a channel strategy that taps into today's partner business requirements and is distinct from its competitors," said
The Channel Masters Program includes:
-- Part I - Two Day Event: The two day event is the foundation for a year's worth of education and resources, providing experienced channel executives with new perspectives and strategies focused on the critical success factors that will maximize Channel initiatives. The face-to- face event provides attendees with access to a wealth of highly focused channel research and data; collective knowledge through executive peer sharing; an interactive channel simulation exercises with real world case studies that include business structure analysis, market opportunities, competitive landscape, partner profiles, and go to market strategies; as well as real-time solution provider perspectives and interaction. -- PART II: Year-Long Education: Monthly interactive Channel Intelligence webinars broken into sales and marketing tracks ensure that members are the first to receive intelligence on channel differentiators that provide technology vendors with a competitive channel advantage. Monthly webinars focus on topic areas chosen by Channel Masters participants. Topic examples include: Cross-Selling & Up-Selling; Program Differentiators; Compensation Strategies; Certification; Partner Enablement; Next Generation Co-marketing & MDF Tools; and the State of Managed Services Market.The cost of the IPED Channel Masters Program is
About Institute for Partner Education & Development (IPED) (www.iped.com)
The Institute for Partner Education & Development (IPED) empowers technology companies with channel education, intelligence and analysis to develop, deploy and execute channel strategies and programs that drive revenue. IPED delivers channel intelligence to clients through its exclusive access to world's largest channel databank. IPED content is based on more than two decades of channel experience and thousands of annual surveys of business partners and end customers.
Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.
About United Business Media Limited (www.unitedbusinessmedia.com)
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.
Contact Leslie Pasco Everything Channel (508) 416-1117 lpasco@everythingchannel.comSOURCE Everything Channel
Source: PR Newswire
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