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Video: New Technique-Based Weber’s Way to Grill(TM) Cookbook Meticulously Guides Outdoor Chefs From Kitchen to Grill to Table

April 16, 2009

PALATINE, Ill., April 16 /PRNewswire/ – Weber’s Way to Grill, the most complete grilling technique book ever published, is now available nationwide.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/weber/37147/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090416/NY99895 )

Written by chef, journalist and nationally acclaimed grilling expert Jamie Purviance, Weber’s Way to Grill meticulously guides outdoor cooks to grilling success with more than 160 recipes–and over 1,100 full-color photos taken by James Beard Award-winning food photographer Tim Turner.

Each recipe has a photo of the cooked food, but the book goes much further. With hundreds of images detailing step-by-step techniques, Weber’s Way to Grill demonstrates the culinary details that maximize tastes and textures. The pages are filled with images shot outside where and while the actual grilling and preparation was happening. It can be opened at any page, and both the novice and experienced griller will learn something new.

While Purviance takes an easy, conversational tone with readers in Weber’s Way to Grill, his passion for and expertise in outdoor grilling comes shining through. For example, he writes a comprehensive Q&A at the book’s beginning–covering everything from grilling basics to using a smoker–and has a recurring “Five Things You Need to Know” (about Fish, Burgers, Pork Ribs, etc.) peppered throughout the various chapters. His approach is as easy as pie to understand–enough so, that you’ll want to pick up your tongs and spatula right away and run out to the barbecue.

Purviance doesn’t stop with proteins. In addition to the red meat, pork, poultry, and seafood sections, Weber’s Way to Grill covers vegetables, fruit, and yes, it even has some recipes for flatbreads and cake. There’s also a nifty “Resources” end-chapter with tasty rub, sauce and marinade recipes plus other tidbits such as “the way to freeze steaks,” being safe at the grill, and several comprehensive, at-a-glance grilling guides for the most popular foods.

Each of the 160-plus recipes were triple-tested by a large team of grilling gurus gathered by Purviance and Weber to ensure taste success for outdoor grillers at home. “We spent a lot of time and effort paying close attention to the details of each technique and recipe. Reliability was always the primary goal,” said Purviance. “I’ve written five grilling cookbooks, and this one is the culmination of all the lessons I’ve learned. The recipes are among the best yet, and the amazing amount of instructive photography sets this book apart from anything I’ve ever seen.”

At 320 pages and in a sizable 9″ x 11-3/8″ format, Weber’s Way to Grill is priced at an affordable $24.95 (Manufacturer Suggested Retail Price). An accompanying web site (www.waytogrill.com) features select photos, recipes, and downloadable grilling demonstrations with chef Purviance leading the way.

Weber’s Way to Grill is available wherever books are sold, including home centers, mass merchandisers, supermarkets, and online. For more information, go to Weber’s main Web site at www.weber.com(R) or www.waytogrill.com.

Weber-Stephen Products Co., headquartered in Palatine, Ill., is the world’s premiere manufacturer of charcoal and gas grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber(R) kettle. More than 55 years later, the family-owned company remains the industry leader with its Weber(R), Weber(R) Q(R), and Ducane(R) brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-Line(SM) (1-800-GRILL-OUT(R)) and a content-rich Web site with grilling tips, techniques, and original Weber recipes at www.weber.com. The Weber Grill-Line and Weber Customer Service are closed on Christmas.

Sunset Books (www.sunsetbooks.com) is a division of Menlo Park, Calif.-based Sunset Publishing Corporation. A national publisher with more than 200 titles, Sunset Books focuses on the home, food, gardening and travel. Sunset Books is also the distributor of numerous branded book titles from well-known names such as Williams-Sonoma, Weber, and Pottery Barn. Sunset Books titles are available wherever books are sold. Sunset Publishing Company is a part of Southern Progress Corporation, a Birmingham, Ala.-based subsidiary of Time Inc.

SOURCE Weber Grills


Source: newswire



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