April 16, 2009

Jackman as Wolverine dons milk moustache

Australian actor Hugh Jackman appears as his big screen alter-ego Wolverine and dons a milk moustache in a new ad in the Body By Milk campaign.

My power to regenerate might be top secret but my ability to re-energize is simple, Wolverine's Body By Milk ad copy reads. Milk has protein to help build muscle and a unique mix of nutrients to help you refuel. So eat right, train hard and drink low fat milk. That's just common mutant sense.

The ad is to debut Friday in Rolling Stone, the Milk Processor Education Program said in a release.

Other superheroes who have modeled the iconic milk moustache include Batman, the Fantastic Four, Superman and the Incredible Hulk.