Mass Production Planned for Mobile Digital TV Chips; Broadcasters Applaud Key Step Toward U.S. Market Rollout
LG Electronics, co-developer of the technology at the heart of the rapidly emerging ATSC Mobile DTV Standard, is preparing for mass production of the LG2160A, a commercial chip designed for receiving devices from various manufacturers to support terrestrial, mobile DTV broadcasting in
NAB President and CEO
The emerging ATSC Mobile DTV Standard allows broadcasters to use a variable portion of the existing 19.3 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications. The mobile DTV signal is compatible with the 8-VSB DTV signal, also developed by LG’s U.S. R&D lab, Zenith.
Featuring an automatic power saving mode to maximize battery life for DTV viewing on the go, the new chip provides the mobile/handheld demodulating and equalization functions, and outputs IP packet streams to enable audio/video decoding in the receivers compatible with the emerging ATSC Mobile DTV Standard.
The president of the 800-member Open Mobile Video Coalition (OMVC),
Among the LG2160A-equipped prototypes to be demonstrated at the 2009 National Association of Broadcasters (NAB) convention, displayed at the ATSC Mobile DTV Pavilion and other venues, are handheld TVs, mobile phones, automotive systems and notebook computers – all intended to deliver over-the-air digital TV to consumers on the go.
LG President and CTO Dr. Woo Paik said, “My colleagues and I are proud of the key role LG is playing in the development and implementation of mobile DTV, which we regard as a ‘win-win-win’ technology for broadcasters, equipment manufacturers and especially consumers. America’s broadcasters have placed mobile DTV on a fast track, and we at LG will continue to do everything we can to support and advance their efforts.”
The Advanced Television Systems Committee (ATSC) elevated its mobile DTV specifications to candidate-standard status late last year, with final adoption expected this summer. ATSC Mobile DTV allows broadcasters to leverage their existing DTV capabilities by allocating a portion of the channel capacity to reach viewers on the go, thereby creating promising new revenue streams. Broadcasters announced in January their intention to launch mobile DTV on more than 60 stations in 22 markets, covering an estimated 35 percent of U.S. television households.
About LG Electronics
LG Electronics, Inc. (KSE: 066570.KS) is a
SOURCE LG Electronics