April 17, 2009
NBC.com celebrates 1B episode streams
NBC.com announced that through the NBC Rewind streaming video player, the Web site has delivered more than 1 billion full-episode streams.
The milestone was achieved in less than 2 1/2 years.The announcement was made Thursday by Stephen Andrade, senior vice president of digital development and general manager of NBC.com.
Users are consistently and reliably using our Rewind player to catch up on their favorite shows and discover new ones, Andrade said in a statement.
Clearly, with over a billion 'served,' this has become a mainstream behavior.
In addition, NBC.com's mobile Web site served 2.4 million video streams in the first quarter of 2009; that is more than the total number of streams served in all of 2008, NBC noted.