Kroger(R) to Serve as Exclusive Supermarket Sponsor for Fiesta Atlanta ’09

The Cinco de Mayo celebration is Atlanta‘s largest Hispanic outdoor family festival

ATLANTA, April 17 /PRNewswire/ — Lanza Group, LLC, Atlanta’s leading Hispanic marketing, PR & events firm, today proudly announced that Kroger(R) will serve as the exclusive supermarket sponsor of Fiesta Atlanta ’09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta ’09 takes place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park in downtown Atlanta.

For Kroger(R), the partnership represents the company’s commitment to the Hispanic community. “We are very excited and looking forward to Fiesta Atlanta,” said Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “Kroger has always made exceptional efforts to serve the Hispanic community and joining this celebration is another commitment to our Hispanic customers.”

“We’re honored to have Kroger(R) as Fiesta Atlanta’s exclusive supermarket sponsor this year,” said Ralph E. Herrera, President of Lanza Group, LLC. “Kroger(R) has a significant presence here in Atlanta, and their participation at Fiesta Atlanta this year shows how much they value their Latino customers.”

Atlanta’s largest Hispanic outdoor family festival, Fiesta Atlanta attracted over 40,000 attendees last year. This year’s event will once again feature authentic food from many Latin-American countries, arts and crafts, sponsor displays with many free product samples and continuous live musical performances by national and local recording artists.

For more information about Fiesta Atlanta ’09, contact Cynthia Vergara at (404) 350-0200. You can also visit www.FiestaAtlanta.com.

ABOUT Kroger(R)

Kroger’s Atlanta Division is headquartered in Atlanta, Georgia and is one of the southeast largest retail grocery chains with over 221 stores covering, Georgia, Eastern Tennessee, Alabama and South Carolina. The Company focuses its charitable efforts on hunger relief, K-12 education, women’s health initiatives and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

ABOUT LANZA GROUP

Lanza Group, LLC is Atlanta’s leading Hispanic marketing, PR and Events firm. Lanza Group provides a full-line of bilingual & bicultural services including Atlanta’s top Hispanic events: Fiesta Atlanta, Fiesta Georgia and HABLA – Hispanic Achievement & Business Leadership Awards. Lanza Group’s President, Ralph E. Herrera was named “Businessman of the Year” by the Georgia Hispanic Chamber of Commerce in 2008. For more information about Lanza Group visit http://www.LanzaGroup.com

SOURCE Lanza Group, LLC