3ality Digital to Sell Best-in-Class 3D Camera Rigs

Company to Bring Pixel-Perfect Image Capture Capability to Market via 3flex(TM)

BURBANK, Calif., April 17 /PRNewswire/ – 3ality Digital, LLC (www.3alitydigital.com) today announced it will begin making its state-of-the-art 3flex(TM) camera rigs available for sale as part of the company’s continuing effort to expand the creation and distribution of pixel-perfect live-action 3D entertainment. 3ality Digital will exhibit working rigs at the 2009 NAB Show in Las Vegas from April 20-23.

Developed using proprietary intellectual property, the rigs marketed under the 3flex name are engineered and manufactured to aerospace-level precision. When used with 3ality Digital’s rig software controller (SPC) and Stereo Image Processing Systems (SIPS), the 3flex rigs will allow operators to capture nearly pixel-perfect live-action 3D footage.

“Combined with our recent establishment of the 3DIQ training and certification program, 3ality Digital’s rollout of 3flex camera rigs represents an aggressive move to empower the entertainment and broadcast industries to create exceptional live-action 3D content,” said Steve Schklair, chief executive officer of 3ality Digital Systems, the technology and production arm of 3ality Digital. “Our objective is to supply broadcasters and content creators with professional level tools, technologies, and information that integrate well with existing workflows and production methodologies.”

3flex camera systems use sophisticated artificial intelligence to sense the environment and ensure the highest image quality. The systems feature automated setup and alignment to address color ramps, lens aberrations and geometric distortion. The systems also provides broadcasters and filmmakers with a full 3D metadata output package that is generated every six milliseconds.

3ality Digital will immediately begin taking orders for manufacturing, with expected delivery in late summer or early fall. The 3flex product line will consist of three rig models:

TS-2 Camera Rig System: 3D camera rig with beam splitter. The TS-2 accommodates zero to six inch inter-axial distance and features a fully motorized 3D camera rig with fast setup. This rig enables zoom tracking during shots. It is constructed with a lightweight, rugged carbon fiber body and offers full metadata output.

TS-3 Camera Rig System: 3D camera rig with side-by-side camera arrangement that is lightweight for use in situations where handheld rigs are required. The TS-3 offers the same functionality as the TS-2 using 3ality Digital controller and can, if necessary, be easily positioned or mounted on any rig from Steadicam(TM) to flying camera systems such as Spydercam(TM) or Cablecam(TM).

TS-4 Camera Rig System: Versatile modular side-by-side camera system that will hold any camera and lens combination. The TS-4 is ideal for long-range shots such as vista views and stadium shots. The TS-4 offers the same ease of use, zoom tracking, metadata outputs and functionality as the TS-2.

“Each of these rigs has played an integral role in our groundbreaking live-action 3D projects, from U2 3D to the first-ever live digital 3D broadcast of an NFL game in December 2008,” said Gary Ushino, head of 3ality Digital Systems’ camera division. “The rigs incorporate easily into existing systems and deliver exceptional performance under a wide range of demanding conditions. The versatility and quality of the rigs enabled us to do an average of 40 setups a day – and as many as 47 – on the shoot of Chuck vs. The Third Dimension for NBC.”

About 3ality Digital

3ality Digital develops advanced technologies to power uniquely dynamic content and audience experiences in 3D. The company’s mission is to deliver pixel-perfect 3D entertainment from image capture through broadcast, regardless of viewing platform, ultimately setting the standard for live-action digital 3D. Based in Burbank, California, 3ality Digital brings together world-class experts in the fields of filmmaking, science and technology to develop systems to power 3D broadcasts and environments in which audience members feel the action and become part of the moment. The company’s series of “firsts” include the first movie shot completely in digital live-action 3D (U2 3D) the first live 3D broadcast of an NFL game (Raiders vs. Chargers, Dec. 4th, 2008); the first live 3D sports broadcast available to consumers (BCS Championship, Jan. 8th, 2009); the first 3D commercial broadcast on television (Sobe’s “Lizard Lake”); and the first episode of a scripted television series shot in live-action digital 3D (Chuck vs. The Third Dimension, aired on NBC on Feb. 2, 2009). For more information, please visit the company’s website at www.3alitydigital.com.

SOURCE 3ality Digital, LLC