Scholastic Media Announces National Clifford The Big Red Dog(R)'BE BIG(TM) in Your Community Contest' as Part of Campaign to Support Civic Engagement in Celebration of National Volunteer Week
Posted on: Monday, 20 April 2009, 07:00 CDT
The BE BIG Fund to award
It only takes a little...to BE BIG!
"Scholastic is delighted to sponsor the "Be Big In Your Community Contest" and provide children and families the opportunity to make a real difference in their community," said
"National Volunteer Week is the perfect time to celebrate youth engagement in service" said
On
"Be Big In Your Community Contest" submissions will be accepted on the Clifford BE BIG website (www.scholastic.com/cliffordbebig) or via standard mail today through
In addition, PBS KIDS(R) will air episodes during National Volunteer Week that highlight the following BIG ideas* :
Magic in the Air: Big Idea: Be Responsible
Everyone Loves Clifford: Big Idea: Be Kind
Who Me, Jealous? Big Ideas: Believe in Yourself; Be Responsible
A Bunny In A Haystack: Big Idea: Be Responsible
Doggie Garden: Big Ideas: Help Others; Work Together
Captain Bridwell's Treasure: Big Idea: Be Truthful
Clifford's Carnival: Big Ideas: Work together; Be Responsible
Clifford's Doggy Reunion: Big Ideas: Have Respect; Be a Good Friend
Who Me, Jealous? Big Ideas: Believe in Yourself; Be Responsible
A Bunny In A Haystack: Big Idea: Be Responsible
The national Clifford BE BIG program invites everyone, big and small, to raise awareness for how Clifford's BIG Ideas can make the world a better place and was informed by a research study commissioned by Scholastic Media assessing the relevance of a Clifford cause campaign. This study found that 70% of parents believe the BE BIG campaign would meet a current community need, and found the BE BIG campaign highly appealing. The large majority of respondents felt the BE BIG campaign would not only be meaningful to children because it would reinforce the values and lessons that parents strive to impart, but that it would also be relevant to adults - both as parents and individuals.
The Big Ideas were borne out of the curriculum developed for the award winning animated television series, currently airing on PBS KIDS(R). (www.pbskids.org/clifford) Now in its ninth season, Clifford scores high ratings with moms and is among the most popular PBS KIDS series for kids 2-5. Clifford enjoys 96% brand awareness among parents. The brand continues to perform well internationally with television episodes sold to more than 110 countries worldwide.
With more than 126 million books in print, Clifford is a literary classic that is embraced by parents, teachers and kids. Scholastic will release Clifford The Champion, a new hardcover by
ABOUT SCHOLASTIC
Scholastic Corporation (Nasdaq: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and children's media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company's Internet Site, www.scholastic.com.
ABOUT HANDSON NETWORK
HandsOn Network, a business unit of Points of Light Institute, creates opportunities for people to apply their interests and passions to make a difference in communities. The Network is leading people from impulse to action turning their ideas for change into real projects like building wheel chair ramps, watershed protection projects and tutoring programs. 250 plus affiliates help nonprofits, community and government organizations manage and develop the leadership capacity of volunteers. In 2007 alone, these HandsOn Action Centers helped to deliver more than 33 million hours of volunteer service valued at
ABOUT PBS KIDS and PBS KIDS GO!
PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, offer all children the opportunity to explore new ideas and new worlds through television, online and outreach programs. With positive character role models and content designed to nurture a child's total well-being, PBS's online and community resources - including PBS KIDS online (pbskids.org), PBS KIDS GO! online (pbskidsgo.org), PBS Parents (pbsparents.org), PBS Teachers (pbsteachers.org), PBS KIDS Raising Readers and literacy events across the country - leverage the full spectrum of media, technology and community to build knowledge, critical thinking, imagination and curiosity. Empowering children for success in school and in life, only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. PBS is a nonprofit media enterprise owned and operated by the nation's 356 public television stations, serving more than 115 million people on-air and online each month and reaching 99% of American homes.
Online press kit available at http://mediaroom.scholastic.com/clifford
* Full episode descriptions available by request
SOURCE Scholastic
Source: PR Newswire
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