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MobiTV Demonstrates New Television Audience Measurement Technology

Posted on: Monday, 20 April 2009, 08:00 CDT

Breakthrough technology provides greater demographic insight and detail for audience measurement in real time

EMERYVILLE, Calif. and LAS VEGAS, April 20 /PRNewswire/ -- National Association of Broadcasters Show -- MobiTV is demonstrating a new form of television audience measurement at this year's National Association of Broadcasters Show (NAB), employing its interactive technology to track audience size and demographics in real time.

"This technology demonstration gives broadcasters their first real chance for an exact snapshot of the audiences watching a particular show at a particular time," said Cedric Fernandes, Vice President of Technology, MobiTV. "In the past, traditional television audience measurement was accomplished through statistical analysis only. This solution offers broadcasters and advertisers the 'brass-ring' to allow for highly targeted shows with highly targeted advertisements."

Nielsen and Rentrak will each demonstrate audience measurement solutions for tracking viewing on MobiTV enabled devices. For these demonstrations, MobiTV is using its interactive mobile television capabilities to deliver a data collection application for the broadcast community. The technology will be able to show broadcasters a much more complete, detailed and accurate picture of their viewing audience, opening up new, highly targeted opportunities for advertisers.

"Nielsen is committed to providing audience measurement as consumers watch television with the best screen available at any given time - mobile, Internet and traditional home viewing," said Steve McGowan, Senior Vice President Client Research Initiatives, The Nielsen Company. "We are pleased to work with MobiTV to understand how this standards-based interactive technology along with other Nielsen applications can meet our clients' needs for a more complete picture of media use."

"Rentrak is excited and committed to offer comprehensive solutions for audience measurement usage and data analytics for the mobile industry," said Ken Papagan, President and Chief Strategy Officer at Rentrak Corporation. "Our flexible, real time and in-depth universal reporting of mobile usage offers a distinct advantage to carriers, content owners, brands and advertisers alike."

The audience measurement demonstration will be featured at the Harris booth at the NAB Show, April 20 - 23. With MobiTV's technology, Nielsen and Rentrak will monitor television viewing of select show attendees and exhibitors, displaying the results in real time on two large flat screen monitors in the Harris booth.

About MobiTV

MobiTV (www.mobitv.com), the first to bring live TV to mobile devices, draws on its proven knowledge to continuously anticipate, develop and deliver a compelling mobile media experience to more than 6 million subscribers worldwide. MobiTV is shaping the mobile media landscape with a passion for delivering a compelling consumer experience.

Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, California.

For more information about MobiTV managed end to end services, hosted content delivery technology and solutions, please visit: www.mobitv.com/technology.

To learn more about MobiTV mobile television products and services, go to: www.mobitv.com/gettv.

To learn more about MobiTV mobile music products and services, go to: www.mobitv.com/getradio

SOURCE MobiTV

Source: PR Newswire

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