Fitness Footwear Launches New Range of Fitness Sandals

April 20, 2009

STEVENAGE, England, April 20 /PRNewswire/ — As the weather hots up,
Fitness Footwear is rapidly expanding their range of summer sandals to meet
the new need for fit flops and other forms of exercise sandals.

The sun is out, spring is here and it won’t be long until the sun kissed
beach bodies are strolling across the beaches of Great Britain once again.
But how do those bodies stay in such terrific shape in time for summer?

Fit Flops are just one of the answers. Styled to resemble a comfortable
flip flop and now with a new range of winter slipper designs, they are the
perfect footwear to stay slim and trim all year round, from going about the
daily routine to relaxing at home.

As the web’s widest range of sports and outdoor shoes, Fitness Footwear
is expanding their range of Fit Flops and walking sandals in time for summer.

Fitness Footwear MD Luke Barlow said: “This is the time of year when
everyone goes mad for sandals. Suddenly the sun comes out and all our stocks
of Birkenstocks and Fit Flops are flying out the door.”

As a favoured online stockist of Birkenstocks, among many other brands of
casual and active summer sandals, Fitness Footwear is already doing
exceptionally well, but the biggest area of growth is in the health and
fitness market.

Fit Flops have been a massive hit for women with neither the time nor the
money to attend gym classes by giving them a better workout while taking the
kids to school, doing the weekly shop or simply walking about. This is thanks
to the (Fit Flops, http://www.fitnessfootwear.com/fitflops/) unique micro
wobble board midsole which is designed to slightly destabilise the foot with
every step, mimicking the effect of walking barefoot on a soft surface. While
Fit Flops take a little getting used to at first, the effects are very
noticeable as the midsole activates the slow twitch muscles in the legs and
buttocks for an extended period of time, burning off more calories for a
rapid toning effect.

Emma Barlow, Fitness Footwear partner said: “Fit Flops are the summer
sandal with the gym built in which has revolutionised the way women stay in
shape. Any mother will tell you that being a mum is a full time job.
Sometimes it’s impossible to get down the gym or go out for a run when you
have so many tasks to occupy your day. That’s when wearing a pear of Fit
Flops can help to keep you in shape.”

With sales of Fit Flops soaring since January in anticipation of the warm
weather conditions, Fitness Footwear has had to increase their range and
stock of the best selling fitness flip flops.

Since their launch, the Fit Flops range at Fitness Footwear now includes
the latest Fit Flop Gogh slippers and sophisticated (Fit Flops Electra,
http://www.fitnessfootwear.com/p-1560-fit-flop-electra-black.aspx) styles, as
well as the original colourful Fit Flops fitness sandals that made the Fit
Flop brand so successful.

Since their early endorsement on the Oprah Winfrey show in 2007 Fit Flops
have provided women with essential exercise simply from walking while being
lightweight, comfortable and hard wearing. Now with many new fashionable
styles to choose from, Fit Flops are the leading ladies exercise sandal.

The new range of Fit Flops, including the best selling Fit Flop Oasis is
now available to buy at http://www.fitnessfootwear.com with free UK delivery
and 365 day returns policy.

    This press release was written by Adam Smith,


Adam Smith, adam.smith@onshoes.com, +44(0)870-080-1736

SOURCE Fitness Footwear Ltd

Source: newswire

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