Ceradini Brand Design knows Amstel Light is ‘One Dam Good Bier!’
April 20, 2009
NEW YORK, April 20 /PRNewswire/ — Ceradini Brand Design, the boutique branding and design firm, announces their new package design system for Amstel Light will be on shelf this summer. Supporting the successful
One Dam Good Bier! campaign, Ceradini’s new package design transports adult consumers to Amsterdam giving them a taste of its unique heritage.
Heineken USA selected Ceradini as they needed strategic creative thinking to visually capture the spirit of Amsterdam. That spirit encompasses the city’s ambiance, culture, architecture, nightlife, art, the Amstel river, and canals. Working closely with Amstel’s marketing and design teams here in the US, as well as their global design and production teams, enabled Ceradini Brand Design to have a full understanding of the current state of the brand and the marketing mix.
Qualitative research assisted in determining the appropriate design direction. The design was implemented across all packaging including bottles, cans, and secondary packaging (fridge pack, suitcase, etc.).
Enjoy a taste of Amsterdam brewed in every bottle!
About Ceradini Brand Design
Ceradini Brand Design is a boutique branding and strategic design firm. The solutions they create are proven to captive consumers, stimulating and motivating them to choose their clients’ brands. Located in New York City for over 15 years, Ceradini works with global and national clients including Heineken USA, Procter & Gamble, Colgate-Palmolive,
Jose Cuervo, Unilever, Nabisco, and TFH Nylabone. www.ceradini.com
Contact: Karen Burke
kburke@ceradini.com
212.252.0282
SOURCE Ceradini Design Inc.
Source: newswire
Topics:
Technology Internet,
Graphic design,
Communication design,
Amstel Brewery,
Ceradini Design Inc.,
Business,
Geography,
Netherlands,
Brand,
Amstel,
Marketing,
Hospitality Recreation
