Blades Announce Sponsorship Deal of the Hong Kong FA Cup

April 22, 2009

LONDON, April 22 /PRNewswire/ — Sheffield United has today confirmed a
groundbreaking sponsorship deal with the Hong Kong Football Association
(HKFA) that will see the 2008/2009 Hong Kong FA Cup titled ‘the Sheffield
United FA Cup’. Sheffield United’s agreement with the HKFA has been announced
in partnership with the Chengdu Blades Football Club in China.

In January 2006, Sheffield United’s acquisition of China’s Chengdu Blades
marked the first foreign ownership of a Chinese football club. Since then
Chengdu Blades has cemented a new-found status in the Chinese Super League.
This unique partnership in world football saw the introduction of the Chengdu
reserve team playing in the Hong Kong League under the name of Sheffield
United Hong Kong.

Having formally signed a sponsorship agreement with Chengdu Blades FC
Ltd, Brian Leung, Chairman of Hong Kong Football Association, invited Kevin
, Chairman of Sheffield United, and Tony Xu, Chairman of Chengdu
Blades, to be the guests of honour to draw the fixtures for the first round
of the HKFA Sheffield United FA Cup.

Kevin McCabe said: “It is a great honour for Sheffield United and Chengdu
Blades to be invited to sponsor the Hong Kong FA Cup. It demonstrates our
commitment to supporting the growth of football in China and Hong Kong,
whilst we continue to make the ‘Blades’ a global football proposition.”

The HKFA Sheffield United FA Cup will commence on 12 May 2009, with
Sheffield United Hong Kong drawn against Sham Shui Po. The Final of the HKFA
Sheffield United FA Cup will be hosted at the Hong Kong Stadium on Sunday 31
May 2009

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    Notes to Editor

    - Hong Kong FA Cup is a knockout cup competition in Hong Kong football,
      run by and named after The Hong Kong Football Association.

    - The first edition of the competition was held in 1975, before then the
      cup was known as the Golden Jubilee Cup. The HKFA Sheffield United FA
      Cup 2008-09 is the 35th season of Hong Kong FA Cup. Until now, 11 teams
      have won the cup with 9-time champions South China being the most

    - All the matches are single legs. If scores are level, games are settled
      by extra time and penalty shootouts.

    - The cup has been limited to top flight teams in Hong Kong

    - The current HKFA Cup holders are Citizen who beat Wofoo Tai Po by a 2-0
      win in the 2008 final played on 18 May 2008 at the Hong Kong Stadium.
      The match was part of the fund raising activities for the 2008
      Sichuan earthquake

    Issued on behalf of Sheffield United FC by Jardine International in the UK
    For more information contact Glen Gibson on +44(0)20-8607-3910

SOURCE Sheffield United FC

Source: newswire

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